Beacon is small device that sends out radio signals to nearby mobile phones and tablets, containing a small amount of data. Mobile apps on compatible devices are able to listen for signals from beacons on proximity area and then trigger an experience such as sending a promotional notification, coupon, video, URL form, and others via the app.
Increase in investment in proximity marketing, enhanced features of beacon solution such as employee & asset monitoring, data generation, resource optimization, and others drive the growth of the beacon market. However, rise in data security and privacy concern is expected to limit the market growth.
The report segments the beacon market based on type, technology, application, and region. Based on type, the market is divided into iBeacon, eddystone, AltBeacon, and others. Based on technology, the market is classified into Bluetooth Low Energy (BLE), Wi-Fi, ultrasound, and combined technology. Based on application, the market is categorized into retail, travel tourism & hospitality, healthcare, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
A comprehensive competitive analysis and profiles of the major market players such as Advanced system, SLU., Apple Inc., BlueCats, Blue Sense Networks, Estimote, Inc., Gelo, Glimworm Beacons, Gimbal, Kontakt.io, and Beaconinside GmbH is provided in the report.
KEY BENEFITS
This report provides an extensive analysis of the current & emerging trends along with dynamics in the global beacon market.
In-depth analysis is conducted by constructing market estimations for the key market segments between 2017 and 2024.
This report entails the detailed quantitative analysis of the current trends and future estimations, which assist to identify the prevailing market opportunities.
KEY MARKET SEGMENTS
By Type
iBeacon
Eddystone
AltBeacon
Others
By Technology
BLE
Wi-Fi
Ultrasound
Combined Technology
By Application
Retail
Travel, tourism & hospitality
Healthcare
BFSI
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
KEY MARKET PLAYERS PROFILED
Advanced system, SLU
Apple Inc.
BlueCats
Blue Sense Networks
Estimote, Inc.,
Gelo
Glimworm Beacons,
Gimbal
Kontakt.io
Beaconinside GmbH
Increase in investment in proximity marketing, enhanced features of beacon solution such as employee & asset monitoring, data generation, resource optimization, and others drive the growth of the beacon market. However, rise in data security and privacy concern is expected to limit the market growth.
The report segments the beacon market based on type, technology, application, and region. Based on type, the market is divided into iBeacon, eddystone, AltBeacon, and others. Based on technology, the market is classified into Bluetooth Low Energy (BLE), Wi-Fi, ultrasound, and combined technology. Based on application, the market is categorized into retail, travel tourism & hospitality, healthcare, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
A comprehensive competitive analysis and profiles of the major market players such as Advanced system, SLU., Apple Inc., BlueCats, Blue Sense Networks, Estimote, Inc., Gelo, Glimworm Beacons, Gimbal, Kontakt.io, and Beaconinside GmbH is provided in the report.
KEY BENEFITS
This report provides an extensive analysis of the current & emerging trends along with dynamics in the global beacon market.
In-depth analysis is conducted by constructing market estimations for the key market segments between 2017 and 2024.
This report entails the detailed quantitative analysis of the current trends and future estimations, which assist to identify the prevailing market opportunities.
KEY MARKET SEGMENTS
By Type
iBeacon
Eddystone
AltBeacon
Others
By Technology
BLE
Wi-Fi
Ultrasound
Combined Technology
By Application
Retail
Travel, tourism & hospitality
Healthcare
BFSI
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
KEY MARKET PLAYERS PROFILED
Advanced system, SLU
Apple Inc.
BlueCats
Blue Sense Networks
Estimote, Inc.,
Gelo
Glimworm Beacons,
Gimbal
Kontakt.io
Beaconinside GmbH
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BEACON MARKET, BY TYPE
CHAPTER 5: BEACON MARKET, BY TECHNOLOGY
CHAPTER 6: BEACON MARKET, BY APPLICATION
CHAPTER 7: BEACON MARKET, BY REGION
CHAPTER 8: COMPANY PROFILES
Executive Summary
According to a recent report published titled, Beacon Market by Type, Technology and Application: Global Opportunity Analysis and Industry Forecast, 2018-2024, the global beacon market was valued at $626.5 million in 2017, and is projected to reach at $14,838.8 million by 2024, growing at a CAGR of 61.5% from 2018 to 2024.Beacon is small device that sends out radio sigls to nearby mobile phones and tablets, containing a small amount of data. Mobile apps on compatible devices are able to listen for sigls from beacons on proximity area and then trigger an experience such as sending a promotiol notification, coupon, video, URL form, and others through the app. Beacon technology is widely adopted in various sectors such as retail, healthcare, travel & tourism, and education owing to its features such as employee & asset monitoring, data generation, resource optimization, and others. In addition, beacon has made employee and asset monitoring more accurate and easier than before. Beacons create geofences to help track item in and out of specific area or locations. Further, it also provides history of movement, which can be used to study trend lines and predictive Analysis.
At present, North America dominates this market. In 2017, Chi registered the highest growth in Asia-Pacific. Similarly, the UK led the overall beacon market in Europe in 2017. In the same year, the U.S. dominated the North America market.
Increase in investment in proximity marketing, enhanced features of beacon solution such as employee & asset monitoring, data generation, resource optimization, and others drive the growth of the beacon market. However, rise in data security and privacy concern is expected to limit the market growth.
In 2017, based on type, the ibeacon was the dominant segment in terms of revenue, and is anticipated to continue this trend during the forecast period. However, based on application, retail segment dominated the global market in the same year. By technology, BLE segment accounted for the majority market share of the beacon market.
The report includes a micro-level study of different regions adopting beacon solution for various applications. In addition, it discusses the potential opportunities for market players to enter the market. Moreover, it provides an in-depth market Analysis of automotive filter outlining current trends, key driving factors, and potential areas for product investments.
The global beacon market is segmented based on type, technology, application, and region. Based on type, the market is divided into iBeacon, eddystone, AltBeacon, and others. Based on technology, the market is classified into Bluetooth Low Energy (BLE) Wi-Fi, ultrasound, and combined technology. Based on application, the market is categorized into retail, travel tourism & hospitality, healthcare, BFSI, and others. Based on region, the market is alyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings of the Beacon Market:
Based on type, the ibeacon segment is anticipated to domite the global beacon market, in terms of revenue. However, based on application, retail segment dominated the market in 2017.
In 2017, the BLE segment accounted for the highest revenue.
North America held the majority of the market share in 2017.
Asia-Pacific is anticipated to exhibit the highest CAGR during the forecast period.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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