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Affluent Insights 2017-18: China Luxury Report

  • ID: 4603995
  • Report
  • Region: China
  • 121 Pages
  • Agility Research & Strategy
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The pulse of the Affluent and HNWI Consumers in China

FEATURED COMPANIES

  • Ahn Luh
  • Chanel
  • Ferragamo
  • Kiehl's
  • Pan Pacific
  • Sofitel
  • MORE

The Affluent Consumer continues to drive the consumption of luxury goods and experiences globally. Brands need to increasingly monitor the pulse of these discerning consumers in order to win in a competitive market. In this report, we delve into the purchasing behaviour, motivations, media channels, and brand preferences of the affluent consumers when it comes to purchasing premium and luxury products and services. We cover almost 500 premium brands across the following categories: fashion/accessories, watches, jewelry, alcohol, hotels/cruises, and skincare.The findings are based on interviews among 629 affluent individuals (with annual household income above RMB350,000), which includes 300 millionaires (those with US$ 1 million+ in investable assets). Part of the results are trended to past 2 years.

Summary

China is becoming the largest consumer market in the world. Luxury, travel, and financial services brands are all increasing their presence in the Middle Kingdom, and branching outside of the Tier 1 cities of Beijing, Shanghai, Guangzhou and Shenzhen into Tier 2 and even Tier 3 cities, where China’s affluent class is growing the fastest. While many brands have relied heavily on overseas spending from outbound tourism, they are renewing their focus on their physical presence in Chinese cities, including at luxury outlets. This is not to say that the affluent Chinese are not buying luxury goods when they travel - far from it. In fact, 2 out of 3 affluent consumers still mainly buy luxury goods while they are abroad, with Japan being the most popular overseas shopping destination.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Ahn Luh
  • Chanel
  • Ferragamo
  • Kiehl's
  • Pan Pacific
  • Sofitel
  • MORE
  • Study Methodology and Sample
  • Introduction
  • Key Learnings
  • Key Learnings for Ferragamo
  • Section A: Luxury Perceptions and Purchase Behaviour
  • The Definition of Luxury
  • Experiences from Luxury Brands
  • Next Luxury Purchase
  • Expectations from Luxury Brands
  • Luxury Purchase Preferences
  • Millionaires’ Luxury Preferences
  • Motivations to Buy Luxury Brands
  • Luxury and Social Media
  • Top Social Media Celebrities/Influencers
  • Luxury Category Purchasing
  • Luxury Spending Outlook
  • Share of Wallet
  • Luxury Purchase Channels
  • Motivations to Buy Luxury Online
  • Buying Luxury Online
  • Luxury Shopping Websites
  • Preferred Online Payment Mode
  • Section B: Fashion Category
  • Fashion Purchase Channels
  • Fashion Brands Owned and Planned to Purchase
  • Perceptions of Top Fashion Brands
  • Share of Influence for Media/Information Sources
  • Digital Media/Information Sources for Fashion
  • Social Media Information Sources for Fashion
  • Traditional Media/Information Sources for Fashion
  • Section C: Watches and Jewellery Category (similar to section B)
  • Section D: Alcohol Category (similar to section B)
  • Section E: Skincare Category (similar to section B)
  • Section F: Finances
  • Income
  • Investable Assets
  • Portfolio Allocations
  • Financial Institutions Used
  • Offshore Investment Countries
  • Credit Cards Owned
  • Use of Credit Card Perks
  • Financial Priorities (Millionaires)
  • Use of Private Banks (Millionaires)
  • Property Ownership and Investment (Millionaires)
  • Future Overseas Property Purchase Locations
  • Share of Influence for Media/Information Sources
  • Media/Information Sources for Banking and Insurance
  • Media for Financial News
  • Financial Outlook
  • Section G: Travel
  • Number of Trips in Past 12 Months
  • Travel Outlook
  • Hotels Used in the Past 12 Months
  • Hotels Planning to Use in the Next 12 Months
  • Cruise Brands Used in the Past 12 Months
  • Cruise Brands Planning to Use in the Next 12 Months
  • Leisure Destinations in the Past and Next 12 Months
  • Next Leisure Destination
  • Luxury Travel Purchase Preferences
  • Travel Purchase Channels
  • Travel Booking Websites
  • Travel Activities Past 12 Months
  • Travel Luxury Shopping Influencers
  • Share of Influence for Media/Information Sources
  • Media/Information Sources for Hotels and Travel
  • New Luxury Hotels Discovered
  • Millionaire Travel Preferences
  • Section H: Profiling
  • Sports Followed
  • Hobbies
  • Civil Status and Family Composition
  • Age and Gender
  • Millionaires’ Life Priorities
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  • Armani
  • Balenciaga
  • HUGO BOSS
  • Burberry
  • Calvin Klein
  • Chanel
  • Chloe
  • Coach
  • Dior
  • Dolce & Gabbana
  • Dunhill
  • Fendi
  • Ferragamo
  • Gucci
  • Hermes
  • Louis Vuitton
  • Marc Jacobs
  • Michael Kors
  • Montblanc
  • Prada
  • Ralph Lauren
  • Valentino
  • Versace
  • YSL
  • Amore Pacific
  • Benefit Cosmetics
  • Biotherm
  • Bobbi Brown
  • Clarins
  • Cle de peau
  • Clinique
  • Elizabeth Arden
  • Estee Lauder
  • Guerlain
  • Kiehl's
  • La Mer
  • Lancome
  • Laneige
  • Nars
  • Sulhwasoo
  • Shiseido Prestige
  • Shu Uemura
  • SKII
  • Vichy
  • Breitling
  • Bvlgari
  • Cartier
  • Chopard
  • Hublot
  • IWC
  • Jaeger-Le Coultre
  • Longines
  • Omega
  • Patek Philippe
  • Piaget
  • Rolex
  • TAG Heuer
  • Tiffany
  • Vacheron Constantin
  • Apple Watch
  • Boucheron
  • Breguet
  • Chaumet
  • De Beers
  • Forevermark
  • Graff
  • Harry Winston
  • Mikimoto
  • Van Cleef & Arpels
  • Belvedere
  • Chivas Regal
  • Chopin
  • Courvoisier
  • Cristal
  • Dom Pérignon
  • Glenfiddich
  • Glenlivet
  • Glenmorangie
  • Grey Goose
  • Hennessy
  • Louis Roederer Brut Premier
  • Macallan
  • Martell
  • Moët & Chandon
  • Piper Heidsieck
  • Rémy Martin
  • Singleton
  • Veuve Clicquot
  • Louis XIII de Remy Martin
  • Banyan Tree
  • Ahn Luh
  • Airbnb
  • Alila
  • Aman Resorts
  • Anantara
  • Ayana
  • Azamara Club Cruises
  • Belmond
  • Bulgari
  • Burj Al Arab
  • Carnival Cruise Lines
  • Celebrity Cruises
  • Conrad
  • Costa Cruises
  • Crown
  • Crystal Cruises
  • Cunard Line
  • Disney Cruise Line
  • Emirates Palace
  • Fairmont
  • FourSeasons
  • Fullerton
  • Fullerton Bay
  • Grand Hyatt
  • Holland America Line
  • Hualuxe
  • Hyatt
  • Hyatt Regency
  • Intercontinental
  • Jumeirah
  • JW Marriott
  • Kempinski
  • Langham
  • Le Meridien
  • Mandarin Oriental
  • Marina Bay Sands
  • MSC Cruises
  • Niccolo
  • Norwegian Cruise Line
  • Nuo
  • Oberoi
  • Oceania Cruises
  • One&Only
  • P&O Cruises
  • Pan Pacific
  • Park Hyatt
  • Peninsula
  • Princess Cruises
  • Raffles
  • Regent Seven Seas
  • Resorts World Genting
  • Resorts World Jeju
  • Resorts World Manila
  • Resorts World Sentosa
  • Ritz-Carlton
  • Rosewood
  • Royal Caribbean
  • Shangri-La
  • Sheraton
  • Silversea Cruises
  • Six Senses
  • Sofitel
  • Solaire
  • Soneva
  • St. Regis
  • Star Cruises
  • Taj
  • The Luxury Collection
  • The Parisian Macao
  • The Patina, Capitol Singapore
  • The PuLi
  • The South Beach
  • The Upper House
  • The Venetian Macao
  • Tujia
  • W Hotels
  • Waldorf Astoria
  • Wanda Reign
  • Wanda Vista
  • Westin
  • Yotel
Note: Product cover images may vary from those shown
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