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Digital Consumer Profiles: How India s Most Digitally Savvy Will Shop and Spend Online

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  • 46 Pages
  • August 2018
  • Region: India
  • Euromonitor International
  • ID: 4604471
Leveraging the publisher's proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Indian digital consumer’s defining characteristics, motivations and preferences, and how they impact how these consumers shop and spend digitally. This briefing concludes by outlining the most promising digital commerce opportunities in India.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future

  • Understand motivation

  • Forward-looking outlook

  • Briefings and presentation should provoke lively discussion at senior level

  • Take a step back from micro trends

  • Get up to date estimates and comment

Table of Contents

Digital Consumer Profiles: How India’s Most Digitally Savvy Will Shop and Spend Online

Examining India’s Digital Landscape
Identifying India’s Digital Consumer
Understanding How These Digital Consumers Shop
Pinpointing Where To Place Digital Commerce Bets
Five Key Takeaways About This Digital Consumer