This presentation will provide an overview of the common social media risks from a HIPAA compliance perspective. More specifically it will cover the HIPAA regulatory framework, social media policies, the dos and don'ts of social media, conducting staff training, and responding to a breach involving social media. To supplement the discussion, Mr. Anstine will offer some operational insights as well as regulatory enforcement trends.
Objectives of the Presentation
- Overview of the HIPAA regulatory framework
- The Dos and Don'ts of social media
- What to include in social media policies
- Conducting social media training with workforce members
- How social media fits into the breach notification rule
- How to respond if a breach occurs involving social media
- OCR enforcement trends
- Social media policy drafting tips
- Strategies and insights for social media staff training
Why Should you Attend
When HIPAA was passed back in 1996, social media did not exist as we know it today. Since that time, social media has exploded into a common form of communication, including a powerful tool used by healthcare organizations seeking a greater presence in the marketplace. As social media has grown, so too has public awareness and concern for the use of an individual's protected health information ("PHI"), including social media. As a result, the potential for an Office of Civil Rights ("OCR") investigation following up on a patient complaint has greatly increased. This presentation is designed to help guide your organization to ensuring compliance in light of these shifting trends.
As the use of social media has increased, so too has the potential for your organization to breach a patient's protected health information. Changing technologies and forms of communication are always of concern to the OCR making proper social media use a continued hot button issue.
Jay P. Anstine,
Bluebird Healthlaw Partners, LLC
Jay Anstine is the President of Bluebird Healthlaw Partners, LLC. As a healthcare lawyer specializing in regulatory compliance, Mr. Anstine consults to physicians, senior management and boards of directors on compliance programs and regulatory issues impacting operations.
Mr. Anstine's professional background includes working on the provider and the payer side of the market, for large for-profit and non-profit health systems and small physician-owned entities. In tackling the countless regulatory and operational issues for these diverse organization types, he has developed a deep understanding of the business of healthcare and the regulations that govern the industry.
Mr. Anstine obtained his law degree from the University of South Dakota where he focused exclusively on healthcare law. He currently serves on the Board of Directors for ClinicNET, a non-profit organization in Colorado that serves the medically underserved. He is also a member of the Health Care Compliance Association, serving on the planning committee for the Mountain Regional Conference.