Reputation Analysis Premium Cars 2018

  • ID: 4605213
  • Report
  • Region: Global
  • 175 Pages
  • research tools
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FEATURED COMPANIES

  • Audi
  • BMW
  • Jaguar
  • Jeep Land Rover
  • Lexus Mercedes-Benz
  • Porsche
  • MORE

The study is based on 52.8 million analyzed mentions in international media containing print, online and social media in connection with ten premium car brands. Key Performance Indicators (KPI) show different aspects of premium car brand reputation in comparison.

Analyzed brands: Audi, BMW, Jaguar, Jeep, Land Rover, Lexus, Mercedes-Benz, Porsche, Tesla, Volvo.
Method: mentions in about 15,000 international print, 750,000 online, and 250 million social media in seven languages have been analyzed for the study.
Period of analysis: February 2017 – January 2018
Region: seven language areas (Dutch, English, French, German, Italian, Portuguese, Spanish)
Calculations: Rankings and statistical Reputation Positioning

Study in numbers:

  • 52.8 million analyzed mentions for 10 brands
  • 3.6 million evaluative statements
  • 10 positive and 10 negative characteristics within brand promoter score
  • 17 brand perception drivers
  • 9 core values per brand
  • 10 reputation risks issues per brand
  • 3 sustainability aspects with each several sub aspects: ecological, economical, social
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Audi
  • BMW
  • Jaguar
  • Jeep Land Rover
  • Lexus Mercedes-Benz
  • Porsche
  • MORE

1. Management Summary

2. Research Design

3. Media Presence

4. Brand Health

5. Brand Promoter Score

6. Brand Perception

7. Brand Strategy

8. Reputation Risk

9. Brand Sustainability

10. Reputation Positioning

11. Contact

Note: Product cover images may vary from those shown
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  • Audi
  • BMW
  • Jaguar
  • Jeep Land Rover
  • Lexus Mercedes-Benz
  • Porsche
  • Tesla
  • Volvo
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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