+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Success Case Study: Estée Lauder - Reinventing Estée Lauder s Brand Image to Appeal to Young Female Consumers

  • PDF Icon


  • 21 Pages
  • March 2018
  • Region: Global
  • GlobalData
  • ID: 4605682
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Success Case Study: Estée Lauder - Reinventing Estée Lauder’s brand image to appeal to young female consumers


In China, Estée Lauder successfully revamped its image from a luxury brand targeting older women and offering anti-aging products into a youthful and vibrant brand with cosmetics positioned for a younger audience.

How Estée Lauder went from a company see as targeting order women to a youth-centric brand.

  • The company shifted focus away from older consumers to tap into the country’s booming cosmetics industry led by young Millennials.

  • Using a local celebrity to endorse the brand through an interactive social media campaign helped Estée Lauder succeed in China.

  • Estée Lauder capitalized on consumer desire to follow celebrity style trends to generate buzz around its range including the Admiration Charm Color Series of lipsticks.

Reasons to buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Estée Lauder