Success Case Study: Nutella B-Ready - Taking a Popular Breakfast Spread on the Go in Bar Format

Success Case Study: Nutella B-Ready - Taking a popular breakfast spread on the go in bar format

Summary

Nutella has successfully managed to target busy and time-poor consumers by developing breakfast products in convenient formats. The Nutella B-Ready bar gives consumers the chance to eat the popular Nutella spread in a practical and on-the-go format.

Nutella B-ready offers a complementary version of Nutella spread in a jar, thus tapping into the growing trend for on-the-go products.

Scope

• Developing breakfast products in convenient formats in crucial in targeting busy and time-poor consumers.


• Tapping into the growing trends in the snack category such as moderated indulgence and affordability can fuel the success of new launches.

Reasons to buy

• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.


• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.


• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.


• Access valuable strategic take-outs to help direct future decision-making and inform new product development.