China Demographics: With Challenges Come Opportunities

China’s consumer landscape is changing, as falling birth rates, rising wealth, higher life expectancy and migration are driving major shifts in the country’s demography. Slowing population growth, rapid ageing and increased health risks undermine labour and consumer market potential, while rapid urbanisation weighs heavily on resources. Nevertheless, businesses that can cater to the needs of China’s increasingly-urbanised households and expanding elderly segment will find vast opportunities.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment