Consumer Lifestyles in the Middle East and Africa

The continuing growth of the region’s young, urban population is expected to drive increased demand for an array of modern goods and services in coming years. High birth rates and the large number of family households will ensure sustained demand for child-related products, but increasing levels of disposable income will result in growth of single-person households. High income inequality will continue to drive variances in consumer spending patterns and choices in nearly all product categories.

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