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Mobile Application Market - Global Opportunity Analysis and Industry Forecast, 2016-2023

  • ID: 4612600
  • Report
  • Region: Global
  • 140 pages
  • Allied Analytics LLP
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The mobile apps gain importance at a global level due to their ease of use and user-friendly interface. As these apps provide the specific information required by the user, these apps become the basic need of anyone using the personal portable devices such as smartphones, tablets, or laptops.

The global mobile application market is segmented on the basis of marketplace, app category, and geography. Based on marketplace, it is classified into Google play store, Apple app store, and others (Blackberry OS app store and Windows app store). By app categories, it is divided into gaming, music & entertainment, health & fitness, travel & hospitality, e-Commerce & retail, education & learning, and others (news and media, magazines, whether forecast, food and beverages, and utilities). The regional market is further analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global mobile application market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023. Continuous increase in the mobile users and the growth of unique subscriber base in the telecom industry drives the market growth for the global mobile application market during the forecast period. The attacks and threats to cyber security is expected to be restraint the market as the wide spread internet connectivity sometimes exposes the user information while installing the apps as well as using them, creating a potential threat to the personal and confidential information.

The U.S. and China are the leading countries in the mobile app industry. At present North America leads the mobile app market. In the coming years, China is expected to surpass the U.S. market for mobile app; thus boosting the market in Asia-Pacific.

Key players profiled in the mobile app market are IBM Corporation, Google, Inc. Apple, Inc., Microsoft Corporation, BlackBerry Ltd., Fueled, LeewayHertz, Adept Business Solutions, Burgan National Information Systems Co., and Verbat Technologies. The report discusses the key strategies adopted by these companies with the mobile application market trends, upcoming opportunities, and restraints in the market growth, and detailed information about their impacts.

Key Benefits

The report provides an overview of the trends, structures, drivers, challenges, and opportunities in the mobile application industry.
Porters Five Forces analysis highlights the potential of buyers & suppliers, and provides insights on the competitive structure of the mobile application industry to determine the investment pockets.
Current and future trends adopted by the key players in the industry are highlighted to determine the overall competitiveness of the market.
The quantitative analysis from 2016 to 2023 is provided to elaborate the market potential.

Mobile Application Market Key Segments:

By Marketplace

Google Play Store
Apple App. Store
Others

By App, Category

Gaming
Entertainment & Music
Health & Fitness
Travel & Hospitality
Retail & E-Commerce
Education & Learning
Others

By Region

North America
U.S.
Mexico
Canada
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Note: Product cover images may vary from those shown
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CHAPTER 1 INTRODUCTION
1.1. report description
1.2. key benefits
1.3. key market segments
1.4. research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porters five force analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Degree of competition
3.3.4. Threat of new entrants
3.3.5. Threat of substitutes
3.4. Market Player Positioning
3.5. Market Dynamics
3.5.1.1. Increasing data usage and internet penetration
3.5.1.2. Increased smartphone users
3.5.1.3. Rising standards of living in developing countries
3.5.2. Restraints
3.5.2.1. Lack of high speed connectivity in developing and underdeveloped regions
3.5.2.2. Uncertainty of enterprises in developing their own applications
3.5.3. Opportunities
3.5.3.1. Growing investment on digitalization

CHAPTER 4 MOBILE APPLICATION MARKET, BY MARKETPLACE
4.1. Overview
4.2. Apple App Store
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Google Play Store
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4. Other Marketplaces
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast

CHAPTER 5 MOBILE APPLICATION MARKET, BY APP CATEGORY
5.1. Overview
5.2. Gaming
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Music & Entertainment
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Health & fitness
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.5. Travel & Hospitality
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.6. e-Commerce & Retail
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast
5.7. Education & learning
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast
5.8. Others
5.8.1. Key market trends, growth factors, and opportunities
5.8.2. Market size and forecast

CHAPTER 6 MOBILE APPLICATION MARKET, BY GEOGRAPHY
6.1. OVERVIEW
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by country
6.2.3. Market size and forecast, by marketplace
6.2.4. Market size and forecast, by app category
6.2.4.1. U.S.
6.2.4.1. Canada
6.2.4.2. Mexico
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by country
6.3.3. Market size and forecast, by marketplace
6.3.4. Market size and forecast, by app category
6.3.4.1. UK
6.3.4.2. Germany
6.3.4.3. France
6.3.4.4. Italy
6.3.4.5. Rest of Europe
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by country
6.4.3. Market size and forecast, by marketplace
6.4.4. Market size and forecast, by app category
6.4.4.1. China
6.4.4.2. Japan
6.4.4.3. South Korea
6.4.4.4. India
6.4.4.5. Rest of Asia-Pacific
6.5. LAMEA
6.5.1. Key market trends, growth factors & opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market size and forecast, by marketplace
6.5.4. Market size and forecast, by app category
6.5.4.1. Latin America
6.5.4.1. Middle East
6.5.4.2. Africa
Note: Product cover images may vary from those shown
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According to a new report by Allied Market Research, titled, Global Mobile Application Market by Marketplace, App Category, and Geography: Opportunity and Forecast, 2016-2023, the global mobile application market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023. The gaming app category was the highest contributor in 2016, accounting for around 80% of the global mobile app market.

A mobile app is an application software used on devices such as tablets and smartphones. The penetration and growth of mobile applications is on a rise due to increase in smartphone users during the forecast period. More and more people are using smartphones and tablets, and the persol mobile device industry witnesses humungous growth that fuels the market for mobile apps.

Gaming is a leading category expected register the highest market share, and is expected to grow at the CAGR of 17.1% during the forecast period, owing to the wide spread internet usage and the ongoing infrastructural developments in the field of telecom and communication in the developing regions.

The global mobile app market is segmented on the basis of regions into North America, Europe, Asia-Pacific, and LAMEA. North America led with highest market share in 2016. Asia-Pacific is expected to lead the regiol market in the coming years due to high growth rate.

The report features a competitive scerio of the mobile app industry and provides comprehensive alysis of key growth strategies adopted by major players.

Key players profiled in the mobile app market study include IBM Corporation, Google, Inc. Apple, Inc., Microsoft Corporation, BlackBerry Ltd., Fueled, LeewayHertz, Adept Business Solutions, Burgan tiol Information Systems Co., and Verbat Technologies.

Key findings of the Mobile Application Market:

The gaming category for the mobile app market accounted for the highest market share in 2016, growing at a CAGR of 17.1% during the forecast period
The U.S. generated the highest revenue in 2016, with $20,265 million.
Apple App Store domited the marketplace segment in terms of growth in 2016, and is anticipated to continue its domince in the near future.
The music and entertainment app category is expected to grow at a highest CAGR during the forecast period.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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