Rise in birth rates, increase in hygiene care for babies, and surge in demand for premium baby products, such as sun screen lotions, perfumes, and detanglers, are expected to drive growth in baby toiletries industry. However, presence of harmful/toxic chemicals, such as formaldehyde and hydroquinone in baby wipes and powders, which leads to skin irritation affecting the health of the babies and high cost for R&D and clinical tests for baby products are expected to hamper the global baby toiletries market growth. As the number of working women is on rise, the baby toiletries market is expected to grow at a faster rate. Moreover, the innovative advertising methods of advertising baby products manufacturing companies, such as Johnson & Johnson Consumer Inc., Kimberly-Clark Corporation support the baby toiletries market growth. The innovative designs and packaging provided by the companies allows customers to choose according to their preferences enhancing the baby toiletries market growth. For instance, Huggies baby wipes offer a wide variety of packaging, such as tub packs, soft packs, which can be carried easily without much efforts.
The global baby toiletries market is segmented on the basis of product type, mode of sale, and geography. On the basis of product type, it is classified into skin care products, hair care products, diapers, wipes, bathing products, and others. The diaper segment held the highest market share in the global baby toiletries market of over 58%, growing with a CAGR of 5% in the baby toiletries market and is anticipated to maintain its dominance from 2016 to 2022. Based on mode of sale, it is bifurcated into offline mode and online mode. In 2015, the offline mode of sale accounted for the maximum share, and is projected to grow at a notable CAGR of 5.8% during the forecast period. On the basis of geography, it is categorized into North America, Europe, Asia-Pacific, and LAMEA. Europe held the highest market share in 2015, with around 34%, and is anticipated to dominate the global baby toiletries market.
Key players operating in the global baby toiletries market include Johnson & Johnson Consumer Inc. Procter & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Aveeno, and Cotton Babies, Inc., SCA Hygiene, Ontex International Hengan, First Quality Enterprises, Unicharm, KAO Corporation, Bumkins, and Domtar.
KEY BENEFITS TO STAKEHOLDERS
The report provides an in-depth analysis of global baby toiletries industry to identify the potential investment pockets.
The key drivers, restraints, and opportunities and their detailed impact analyses are elucidated.
Porter’s five forces model analyzes the potential buyers & suppliers and the competitive sketch of the market, which are expected to guide the market players to develop strategies accordingly.
KEY MARKET SEGMENTS
Skin Care Products
Hair Care Products
Other Toiletries (Perfumes and Fragrances)
Mode of sales
Rest of Europe
Rest of Asia-Pacific
Key Market Players
Johnson & Johnson Consumer Inc.
Procter & Gamble
Burt's Bees, Inc.
California Baby, Inc.
Cotton Babies, Inc.
First Quality Enterprises
Dabur India Limited
Laboratoires Expanscience S.A.
Naterra International Inc.
1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY
1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top winning strategies
3.2.3. Top investment pockets
3.3. PORTERS FIVE FORCES ANALYSIS
3.3.1. Low bargaining power of suppliers
3.3.2. High bargaining power of buyers
3.3.3. Moderate threat of substitution
3.3.4. Low threat of new entrants
3.3.5. High competitive rivalry
3.4. MARKET PLAYER POSITIONING, 2015
3.5. MARKET DYNAMICS
220.127.116.11. Rising birth rate
18.104.22.168. Increasing hygiene care for babies
22.214.171.124. Increasing disposable income of consumers
126.96.36.199. Presence of harmful chemicals in baby toiletries
188.8.131.52. Increase in working women ratio
CHAPTER 4 BABY TOILETRIES MARKET, BY PRODUCT TYPE
4.1.1. Market size and forecast
4.2. SKIN CARE PRODUCTS
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast
4.3. HAIR CARE PRODUCTS
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast
4.4. BABY DIAPERS
4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast
184.108.40.206. Cloth diapers
220.127.116.11.1. Key growth factors and opportunities
18.104.22.168. Disposable diapers
22.214.171.124.1. Key growth factors and opportunities
126.96.36.199. Swim pants
188.8.131.52.1. Key growth factors and opportunities
184.108.40.206. Training nappies
220.127.116.11.1. Key growth factors and opportunities
4.5. BABY WIPES
4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast
4.6. BABY BATH PRODUCTS
4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast
4.7.1. Key market trends
4.7.2. Key growth factors and opportunities
4.7.3. Market size and forecast
CHAPTER 5 BABY TOILETRIES MARKET, BY MODE OF SALE
5.1.1. Market size and forecast
5.2. OFFLINE SALES
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast
5.3. ONLINE SALES
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast
CHAPTER 6 BABY TOILETRIES MARKET, BY REGION
6.1.1. Market size and forecast
6.2. NORTH AMERICA
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast
18.104.22.168. Rest of Europe
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast
22.214.171.124. Rest of Asia-Pacific
6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast
126.96.36.199. Latin America
188.8.131.52. Middle East
CHAPTER 7 COMPANY PROFILES
7.1. JOHNSON & JOHNSON CONSUMER INC.
7.1.1. Company overview
7.1.2. Operating business segments
7.1.3. Business performance
7.1.4. Key strategic moves and developments
7.2. PROCTER & GAMBLE
7.2.1. Company overview
7.2.2. Operating business segments
7.2.3. Business performance
7.2.4. Key strategic moves and developments
7.3. KIMBERLY-CLARK CORPORATION
7.3.1. Company overview
7.3.2. Operating business segments
7.3.3. Business performance
7.3.4. Key strategic moves and developments
7.4. ARTSANA S.P.A.
7.4.1. Company overview
7.4.2. Operating business segments
7.4.3. Business performance
7.4.4. Key strategic moves and developments
7.5. BEIERSDORF AG
7.5.1. Company overview
7.5.2. Operating business segments
7.5.3. Business performance
7.5.4. Key strategic moves and developments
7.6. BURT'S BEES, INC.
7.6.1. Company overview
7.6.2. Operating business segments
7.6.3. Business performance
7.6.4. Key strategic moves and developments
7.7. CALIFORNIA BABY, INC.
7.7.1. Company overview
7.7.2. Operating business segments
7.7.3. Business performance
7.7.4. Key strategic moves and developments
7.8.1. Company overview
7.8.1. Operating business segments
7.8.2. Business performance
7.8.3. Key strategic moves and developments
7.9. COTTON BABIES, INC.
7.9.1. Company overview
7.9.2. Operating business segments
7.9.3. Business performance
7.9.4. Key strategic moves and developments
7.10. SCA HYGIENE
7.10.1. Company overview
7.10.2. Operating business segments
7.10.3. Business performance
7.10.4. Key strategic moves and developments
The growth of baby toiletries market is driven by rise in birth rates, increase in hygiene care for babies, and growth in disposable income of consumers. In addition, availability of premium range of branded products through various mediums on online portals, such as Amazon, Flipkart, Alibaba, and offline mediums, such as retails store, supermarket, and official brand outlets, further supplements the baby toiletries market growth. However, presence of toxic chemicals in baby products, such as powders, wipes, and others, is expected to hamper the baby toiletries market growth. Increase in participation of women in workforce, in countries, such as U.S., South Africa, India, and others is expected to provide numerous growth opportunities for the market as the adoption of these products provides convenience and work life balance.
In 2015, the diaper segment accounted for the highest revenue share in the overall baby toiletries industry, owing to the convenience of usage and prevention of leakage from diapers providing ease to baby. The diaper segment domited the baby toiletries market with over 58% share in 2015, and is estimated to maintain this trend throughout the forecast period. Moreover, disposable diapers are light and compact for usage and are preferred by customers as they provide ease and convenience in terms of absorbency and also minimize the efforts of washing. In addition, rise in demand from European countries that includes France, Spain, and the UK is expected to have a positive impact on the baby toiletries market growth, as these regions have a strong economic base. Other toiletries that include baby perfumes and fragrances are expected to witness the highest CAGR of 9.7% in the overall baby toiletries market.
Disposable diapers held the highest share in 2015 with over 66% share, and is anticipated to domite the diapers market throughout the forecast period, owing to higher adoption in the developed countries of Europe and North America. However, skin care products including baby creams, powder, ointments, and lotions are anticipated to grow at a CAGR of 9.3% in the global baby toiletries industry. Currently, people are preferring to buy the baby toiletries from the retail stores, and/or from the brand outlets, and from online websites, (such as Amazon and Flipkart), since they are meant to be used by the babies and parents are concerned while purchasing them. The growth of online market is expected to be driven by upsurge in smartphone penetration coupled with rise in internet usage and increase in online offers and discounts for various products. The online mode of sale is expected to grow at CAGR of 8.6% during the forecast period. Many brands like FirstCry.com follow the hybrid model where they allow customers to either buy the baby products from their websites or from their official outlets. This provides customers to purchase according to their convenience.
Europe accounted for the highest share of the global baby toiletries industry in 2015, and is expected to maintain its domince during the forecast period, owing to the strong economic base and high penetration of internet. Asia-Pacific is estimated to grow at the highest rate, due to improved standard of living and extensive economic growth in Chi, Japan, and India. U.S. accounted for the highest share in North America that constituted around 72% of market share in baby toiletries industry.
Key findings of Baby Toiletries Market
In 2015, the offline mode of sale accounted for the highest share, and is projected to grow at a notable CAGR of 5.8% during the forecast period.
Europe held the highest market share in 2015, and is anticipated to domite the market.
Latin America is the major shareholder in the LAMEA baby toiletries market, accounting for more almost 38% share in 2015.
Other toiletries including perfumes and fragrances are anticipated to grow at a CAGR of 9.7%.
The key players profiled in the baby toiletries industry include Johnson & Johnson, Proctor & Gamble, Kimberly-Clark Corporation, Artsa S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Unilever, Aveeno, and Cotton Babies, Inc., and SCA Hygiene. These players have adopted various strategies, such as product launch and partnerships, to expand their foothold in the market. Companies, such as Kimberly-Clark Corporation and Procter & Gamble, are coming forward in spreading awareness regarding baby hygiene. tiol Diaper Bank network is assisted by Huggies, which is a Kimberly Clarks brand, in providing free diapers to the unprivileged families and spreading awareness regarding its usage. By providing all these benefits to costumers, the companies are trying to promote their sales, and hence, are enhancing their market reach.
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.