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Home Automation Market by Application, Type, and Technology - Global Opportunity Analysis and Industry Forecast, 2017-2023

  • ID: 4612760
  • Report
  • Region: Global
  • 169 pages
  • Allied Analytics LLP
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Home automation is automating home activities by using intelligent terminals to control home appliances and equipment. Home automation includes but not limited to centralized control of lighting, security checks/locks for home access, HVAC control and others.

An automated home provides numerous benefits to end-user such as reduced energy spending, security from theft and protection from unauthorized access to a home. The solutions are gaining popularity among enterprises in order to protect their commercial assets such as buildings, hardware infrastructures and others. The research elaborates the competitive strategies for businesses with detailed market dynamics.
The market is driven by increasing demand of energy efficient solutions and rising security concerns. The market faces limitations due to high cost of automated homes. The growth opportunities of home automation market are due to increasing adoption of automated services, and government incentives for green initiatives.

Home Automation Market by Application
From applications perspectives, market is classified into segments such as lighting, safety & security, entertainment and energy management. About a year ago, safety & security applications market share exceeded the market share of entertainment applications . This is due to rising security concerns among masses. With increased consumer spending on luxury items, HVAC and energy management services adoption is expected to increase.

Home Automation Market by Technology
According to deployment technologies market is categorized into technology types such as wired, power-line, wireless and computing networks. Wireless market is further classified into Wi-Fi, Zigbee, Z-Wave, KNX and others. Wireless technology is expected to continue driving the market in future due to low set-up cost. Among available wireless technologies, Zigbee, Z-wave and KNX are driving the market.

Home Automation Market by Type
Based on types of services, the market is classified into luxury, do it yourself (DIY), mainstream and managed services. Till date, market is dominated by luxury services due to expensive deployment of technology. Eventually market is expected to experience growth in adoption of mainstream and managed services due to entry of telecom operators in the market.

Home Automation Market by Geography
Geographically, market is segmented into regions such as North America, Europe, Asia-Pacific, Middle East & Africa and Rest of the World (RoW). North American region is leading the market and is expected to retain leadership over the forecast period on account of dominance of the US market. The developed market ecosystem and acceptance of luxury services are driving the growth in the US market.

Competitive Landscape
To penetrate into the home automation market, companies are adopting expansion strategies. For example, Zigbee has invested on customizing home automation products in order to target government and utilities market. The market is fragmented into numerous players such as Crestron Electronics, Inc.; AMX LLC; Control4 Corporation; Honeywell International, Inc.; Johnson Controls, Inc.; Siemens AG, Zigbee Alliences, Vantage Controls, Lightolier, Inc. and Daintree Networks, Inc.

High Level Analysis
The bargaining power of customers is expected to increase due to entry of multiple companies in the market. Whereas, the bargaining power of suppliers is expected to remain moderate due to easier availability of necessary equipment. Degree of intersegment rivalry is expected rise higher as numerous players are present in the market and many other players are expected to step in. Threat of substitutes is low/moderate since the only available substitute to automated systems is human workforce.

KEY BENEFITS

The report explains advantages of home automation as compared to conventional home management activities by using work force. The advantages help to understand business opportunities in the market
The market dynamics explained in the report evaluates market potential.
Porter’s five forces analysis and value chain models help to formulate strategies for the upcoming home automation market
Trends and market figures forecasting for the period 2014-2020 is made by using scientific statistical methodologies. The figures assist top level management in effective business planning.

KEY DELIVERABLES
The global home automation market is classified according to application, technology, type and geographies.

Market by Application

Lighting
Safety and Security
HVAC
Entertainment
Energy Management
Others

Market by Technology

Wired
Power-line
Computing Networks
Wireless
Wi-Fi
Zigbee
Z-Wave
KNX
Others (Insteon, Wavenis, and X-10)

Market by Type

Luxury
DIY (Do-it-yourself)
Mainstream
Managed Services

Market by Geography

North America (NA)
Europe (EU)
Asia-Pacific (APAC)
Rest of the World (RoW)
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CHAPTER 1 INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top winning strategies
3.2.3. Top investment pocket
3.3. PORTERS FIVE FORCES ANALYSIS
3.3.1. Moderate bargaining power of suppliers
3.3.2. High bargaining power of buyers
3.3.3. Low threat of substitution
3.3.4. Moderate threat of new entrants
3.3.5. High competitive rivalry
3.4. MARKET DYNAMICS
3.4.1. Drivers
3.4.1.1. Increasing energy cost
3.4.1.2. Government regulations for energy usage and CO2 emission
3.4.1.3. Increasing awareness for efficient energy usage among consumers
3.4.1.4. Technological advancements
3.4.1.5. Safety and security
3.4.2. Restraints
3.4.2.1. Lack of awareness
3.4.2.2. High initial investment
3.4.3. Opportunities
3.4.3.1. Increasing adoption of automated services

CHAPTER 4 HOME AUTOMATION MARKET, BY APPLICATION
4.1. OVERVIEW
4.1.1. Market size and forecast
4.2. LIGHTING
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast
4.3. SECURITY & SAFETY
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast
4.4. HVAC
4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast
4.5. ENTERTAINMENT
4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast
4.6. OTHERS
4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast

CHAPTER 5 HOME AUTOMATION MARKET, BY TECHNOLOGY
5.1. OVERVIEW
5.1.1. Market size and forecast
5.2. WIRED
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast
5.2.3.1. Building automation and control network (BACnet)
5.2.3.2. Power Line Communication (PLC)
5.3. WIRELESS
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast
5.3.3.1. ZigBee
5.3.3.2. EnOcean
5.3.3.3. Bluetooth

CHAPTER 6 HOME AUTOMATION MARKET, BY TYPE
6.1. OVERVIEW
6.1.1. Market size and forecast
6.2. LUXURY HOME AUTOMATION
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast
6.3. DIY HOME AUTOMATION
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast
6.4. MANAGED HOME AUTOMATION
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast
6.5. MAINSTREAM HOME AUTOMATION
6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

CHAPTER 7 HOME AUTOMATION MARKET, BY REGION
7.1. OVERVIEW
7.1.1. Market size and forecast
7.2. NORTH AMERICA
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast
7.2.3.1. U.S.
7.2.3.2. Canada
7.2.3.3. Mexico
7.3. EUROPE
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast
7.3.3.1. UK
7.3.3.2. Germany
7.3.3.3. France
7.3.3.4. Italy
7.3.3.5. Rest of Europe
7.4. ASIA-PACIFIC
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast
7.4.3.1. China
7.4.3.2. India
7.4.3.3. Japan
7.4.3.4. Australia
7.4.3.5. Rest of Asia-Pacific
7.5. LAMEA
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast
7.5.3.1. Latin America
7.5.3.2. Middle-East
7.5.3.3. Africa

CHAPTER 8 COMPANY PROFILES
8.1. CRESTRON ELECTRONICS INC.
8.1.1. Company overview
8.1.2. Operating business segments
8.1.3. Business performance
8.1.4. Key strategic moves and developments
8.2. AMX LLC (HARMAN)
8.2.1. Company overview
8.2.2. Operating business segments
8.2.3. Business performance
8.2.4. Key strategic moves and developments
8.3. CONTROL4 CORPORATION
8.3.1. Company overview
8.3.2. Operating business segments
8.3.3. Business performance
8.3.4. Key strategic moves and developments
8.4. HONEYWELL INTERNATIONAL INC
8.4.1. Company overview
8.4.2. Operating business segments
8.4.3. Business performance
8.4.4. Key strategic moves and developments
8.5. JOHNSON CONTROLS INC.
8.5.1. Company overview
8.5.2. Operating business segments
8.5.3. Business performance
8.5.4. Key strategic moves and developments
8.6. SIEMENS AG
8.6.1. Company overview
8.6.2. Operating business segments
8.6.3. Business performance
8.6.4. Key strategic moves and developments
8.7. ZIGBEE ALLIANCE
8.7.1. Company overview
8.7.2. Operating business segments
8.7.3. Business performance
8.7.4. Key strategic moves and developments
8.8. VANTAGE CONTROLS (LEGRAND)
8.8.1. Company overview
8.8.2. Operating business segments
8.8.3. Business performance
8.8.4. Key strategic moves and developments
8.9. SAVANT SYSTEMS LLC.
8.9.1. Company overview
8.9.2. Operating business segments
8.9.3. Business performance
8.9.4. Key strategic moves and developments
8.10. ABB
8.10.1. Company overview
8.10.2. Operating business segments
8.10.3. Business performance
8.10.4. Key strategic moves and developments
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According to a new report titled, Home Automation Market by Application, Technology, and Type: Global Opportunity Alysis and Industry Forecast, 2017-2023, the global home automation market was valued at $39,607 million in 2016, and is projected to reach at $81,645 million by 2023, growing at a CAGR of 11.2 % from 2017 to 2023. North America is expected to be the leading contributor to the home automation market, followed by Europe and Asia-pacific.

Increase in awareness for efficient energy usage, rise in electricity prices, and technological advancements are expected to drive the market growth. Moreover, rise in safety & security concerns has fueled the adoption of home automation systems, thus boosting the market growth. However, lack of awareness about home automation products and high initial investments in home automation are expected to hamper the market growth. Increase in adoption of automated services is expected to provide lucrative opportunities for the global home automation market.

In 2016, the safety & and security segment accounted for the maximum revenue share in the overall home automation industry, as these systems allow users to monitor their homes from remote locations. Moreover, the entertainment segment in the home automation market is expected to grow at a CAGR of 11.5% during the forecast period.

The luxury segment accounted for the maximum share in the global home automation market in 2016. The mainstream segment is expected to grow at a highest CAGR of 13.4% during the forecast period.

The wireless technology segment accounted for the maximum revenue share in the overall home automation industry as the installation of wireless automation networks facilitates significant reductions in energy magement.

North America accounted for the major share of the global home automation market in 2016, growing with a CAGR of 9.9% during the forecast period, owing to increase in number of tech savvy consumers and improved lifestyle of populace. Asia-Pacific is estimated to grow at the highest rate due to rise in energy prices and growth in awareness towards smart home appliances.

Key findings of the Home Automation Market:

In 2016, the luxury segment accounted for the maximum revenue, and is projected to grow at a notable CAGR of 10.1% during the forecast period.
The wireless segment generated the maximum revenue, and is expected to grow at a CAGR of 11.6% during the forecast period.
Germany is the major shareholder in the European home automation market, accounting for more than 36% share in 2016.

The key players profiled in the home automation market include Crestron Electronics, Inc. AMX LLC. (Harman), Control4 Corporation, Honeywell Intertiol, Inc. Johnson Controls, Inc., Siemens AG, Zigbee alliance, Vantage Controls (Legrand), Savant Systems LLC., and ABB. These players have adopted various strategies, such as product launch, collaboration & partnership and acquisition to expand their foothold in the home automation market.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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