When taking into account that internal combustion engines vehicles sales will be banned in the UK by 2040, the question of what will the multimillion-dollar industry of fuel retail do, springs to mind. This case study examines the how the concept of service stations is changing to take advantage of new opportunities and build a business model that will survive the decrease in fuel retail.
- By 2030, sales of internal combustion engines will drop by 50% and in 2040, sales of such cars will be banned in the UK
- Large fuel retail companies are investing heavily to diversify their revenue streams. BP recently acquired the largest EV charging network in the UK, Chargemaster
- Most companies are increasing their offers at forecourts with a wide variety of stores to appeal to new customers, not only to motorists.
- Examines the business model of service stations
- Analyzes the future threats to this model
- Identifies opportunities in the market
- Explores how the market leaders are tackling the issue of increasing electric vehicle parc
- Looks into the future of the service stations business model
- What will happen with service stations in the run up to and after 2040?
- How are companies adapting to the growing Electric Vehicle market?
- What other opportunities can fuel companies exploit to profit?
- How will service stations appeal to EV motorists?
Refueling process is different from EV charging process
EV charging is more time-consuming and demands different services while customers wait for their car to be charged
Service stations are centered on the need to fuel at a precise geographic location
Problems of the current service station model
Fuel is the primary demand of motorists
Non-fuel products may lack appeal to consumers not buying fuel
Drop in total fuel sales value and convenience stores as an alternative source of revenue
New service station that appeals to a wide range of customers and not only motorists
Service stations need to keep customers entertained and comfortable while they wait
Fuel Companies Invest in EV Chargers and Convenience Stores as road to zero approaches
The Road to Zero is approaching
EV parc is growing and will grow to represent a larger portion in the future
Convenience sales are growing as a way to diversify from fuel revenue and as a way to attract customers
Location of service stations is critical
Ubiquity of EV chargers gives them an advantage over fuel
Growing participation of stores at service stations
Service station of the future will have even greater focus on stores
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About the Author
List of Tabels
Table 1: EV charging time and range by charger and power
Table 2: UK ban deadlines by vehicle type
List of Figures
Figure 1: EV charging points
Figure 2: EV vs fuel charging
Figure 3: Total fuel sales value in the UK (£m)
Figure 4: Distribution of service stations sales in UK
Figure 5: Proportion of number total sites to sites with shops
Figure 6: Artist’s impression of the service station of the future
Figure 7: Electric vehicle parc in the UK
Figure 8: Total convenience stores at service stations sales value (£m)
Figure 9: Total convenience stores at service stations sales value projection (£m)