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U.S. Tablet Market Size, Share & Trends Analysis Report By Operating System Type (Android, iOS), Competitive Landscape, And Segment Forecasts, 2018 - 2025

  • ID: 4613451
  • Report
  • Region: United States
  • 41 pages
  • Grand View Research
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  • Amazon.com, Inc.
  • Apple Inc.
  • ASUSTek Computer Inc.
  • HP Inc.
  • MORE

The U.S. tablet market size is expected to reach USD 15.6 billion by 2025. Consumer electronics manufacturers are introducing advanced devices in the market to cater to the evolving technological awareness of consumers. Introduction of hybrid tablet PCs is the biggest factor fostering market growth over during the forecast period. Hybrid tablet PCs include detachable, convertibles, and slate tablet PCs. These hybrid devices are portable, easy to use, and high performance.

Hybrid PCs are gaining momentum in the tablet market due to various form factors. The convertible and detachable tablet PCs are easy to use as the keyboard is easy to detach and attach. Moreover, despite the presence of high-end tablets, conventional operating system tablets are projected to attract consumers in the forthcoming years. Consumer preference for efficient cost, ease of use, and battery life is anticipated to positively influence the market expansion.

Hybrid tablet PCs are increasingly being used in business, medicine, commercial, and defense areas. Moreover, although the sale of tablet PCs is projected to decline over the next years, traditional tablet PCs are projected to witness growth in sales in near future. Introduction of phablets in the consumer electronics market is projected to hamper growth of the tablet market. Moreover, other factors such as high cost, data security, and technical challenges such as absence of USB ports and traditional keyboards may hinder market growth over the forecast period.

The tablet market is projected to experience a decline due to the strong presence of large smartphones or phablets. Furthermore, tablets are used only for entertainment, gaming, and online video streaming activities. The sale of tablets is expected to experience a decline in U.S. due to the presence of large smartphone manufacturers and increasing smartphones users. Prominent tablet vendors are Apple Inc., Samsung Electronics Co., Ltd., ASUSTek Computer Inc., and Amazon.com, Inc.

Further key findings from the study suggest:

  • The iOS OS type was valued highest at USD 13.9 billion in 2016 and is anticipated to be the dominant segment over the forecast period
  • Android OS type is expected to reach a value of USD 4.1 billion growing at a CAGR of 1.4% over the forecast period
  • Others OS types are Windows, Ubuntu, and BlackBerry among others. This segment is expected to reach USD 0.5 billion growing at a highest CAGR of 8.9% over the forecast period
  • Prominent players in the U.S. tablet market include Apple Inc., Samsung Electronics Co., Ltd., ASUSTek Computer Inc., and Amazon.com, Inc.
Note: Product cover images may vary from those shown
2 of 4


  • Amazon.com, Inc.
  • Apple Inc.
  • ASUSTek Computer Inc.
  • HP Inc.
  • MORE
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources

Chapter 2 Executive Summary
2.1 Tablet Market - Industry Snapshot & Key Buying Criteria, 2014 - 2025

Chapter 3 Tablet Market Industry Outlook
3.1 Market Segmentation
3.2 Market Size & Growth Prospects
3.3 Tablet Market - Value Chain Analysis
3.4 Market Dynamics
3.4.1 Market driver analysis Ease of use, longer battery life, multi-tasking ability and mobility Technological advancements and development of hybrid Tablets
3.4.2 Market challenge analysis Popularity of large smartphones
3.5 Tablet Sales Penetration & Growth Prospects Mapping
3.6 Tablet Market Ranking Analysis
3.7 Tablet Market- Porter’s Five Forces Analysis
3.8 Tablet Market - PEST Analysis

Chapter 4 Tablet Market Country Level Outlook
4.1 Global Tablet Sales, 2014 - 2025
4.1.1 U.S. U.S. Tablet sales, 2014 - 2025 U.S. Tablet Market, by OS type, 2014 - 2025

Chapter 5 Competitive Landscape
5.1 Apple Inc.
5.1.1 Company Overview
5.1.2 Financial Performance
5.1.3 Product Benchmarking
5.1.4 Recent Developments
5.2 Amazon.com, Inc.
5.2.1 Company Overview
5.2.2 Financial Performance
5.2.3 Product Benchmarking
5.2.4 Recent Developments
5.3 Samsung Electronics Co., Ltd.
5.3.1 Company Overview
5.3.2 Financial Performance
5.3.3 Product Benchmarking
5.3.4 Recent Developments
5.4 ASUSTek Computer Inc.
5.4.1 Company Overview
5.4.2 Financial Performance
5.4.3 Product Benchmarking
5.4.4 Recent Developments
5.5 HP Inc.
5.5.1 Company Overview
5.5.1 Financial Performance
5.5.2 Product Benchmarking
5.5.3 Recent Developments

List of Tables
Table 1 Tablet Market - industry snapshot & key buying criteria, 2014 - 2025
Table 2 Tablet Market - Key market driver impact
Table 3 Tablet Market - Key market challenge impact
Table 4 Global Tablet sales, 2014 - 2025 (USD Billion)
Table 5 U.S. Tablet Market, 2014 - 2025 (USD Billion)
Table 6 U.S. Tablet Market, by OS type, 2014 - 2025 (USD Billion)

List of Figures
FIG. 1 Market segmentation and scope
FIG. 2 Tablet Market, 2014 - 2025 (USD Billion)
FIG. 3 Tablet Market - Value chain analysis
FIG. 4 Total Number of Shipments by Prominent Manufacturers, 2016 - 2017
FIG. 5 Tablet sales penetration & growth prospects mapping
FIG. 6 Market ranking analysis, 2016
FIG. 7 Tablet Market - Porter’s five forces analysis
FIG. 8 Tablet Market - PEST analysis
Note: Product cover images may vary from those shown
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4 of 4
  • Apple Inc.
  • Amazon.com, Inc.
  • Samsung Electronics Co., Ltd.
  • ASUSTek Computer Inc.
  • HP Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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