Italy is one of the major markets of plant protein in Europe. The country captures around 6% of European plant protein market in the region. Increasing population in Italy are inclining towards adopting vegan and vegetarian food source which is one of the major factors for swelling consumption of plant proteins in the country. Soy protein, rice protein, pea protein and wheat protein are among the major plant protein types consumed in the country. These protein types are majorly used across various segments in food industry. In last few years due to growing research and innovation in protein industry, number of new plant based protein types are explored which includes hemp protein, chickpea protein, potato protein and cranberry protein, the market of which is still in initial phase of development.
Italian plant proteins market presently captures the market value of $100.44 million in 2018. Major demand driving factors of plant proteins includes rising trend of veganism and vegetarianism, rising demand for dietary supplement products due to growing attendance to fitness centers and increasing health problems such as obesity and overweight. Italy is known for its world class cuisine. The rising trend of veganism has created a huge opportunity for protein manufacturers to expand the application of plant proteins ingredients as a meat and dairy protein alternative.
The food processing industry in Italy is highly developed but possess less know-how in term of protein extraction compared to other developed countries in Europe. Moreover, the awareness about the emerging proteins types is very low among the consumers. These both factors present major restraints to the plant protein market in the country. However, ready-to-drink and ready-to-eat trends in the urban cities of Italy would provide major boost to the market in coming years. Other opportunities include protein rich sports nutritional products such as smoothies, shakes and drinks. Many of the plant proteins can also be used across medical and pharmaceutical industry to develop medicines that does not create any side effects. Similarly, due to growing concern about environmental preservation, cosmetic companies are seeking to use natural protein ingredients across various products which not only helps to reduce carbon foot protein but also increases the quality of products. This dynamic is expected to increase the plant protein application in coming years.
Key Deliverables
Italian plant proteins market presently captures the market value of $100.44 million in 2018. Major demand driving factors of plant proteins includes rising trend of veganism and vegetarianism, rising demand for dietary supplement products due to growing attendance to fitness centers and increasing health problems such as obesity and overweight. Italy is known for its world class cuisine. The rising trend of veganism has created a huge opportunity for protein manufacturers to expand the application of plant proteins ingredients as a meat and dairy protein alternative.
The food processing industry in Italy is highly developed but possess less know-how in term of protein extraction compared to other developed countries in Europe. Moreover, the awareness about the emerging proteins types is very low among the consumers. These both factors present major restraints to the plant protein market in the country. However, ready-to-drink and ready-to-eat trends in the urban cities of Italy would provide major boost to the market in coming years. Other opportunities include protein rich sports nutritional products such as smoothies, shakes and drinks. Many of the plant proteins can also be used across medical and pharmaceutical industry to develop medicines that does not create any side effects. Similarly, due to growing concern about environmental preservation, cosmetic companies are seeking to use natural protein ingredients across various products which not only helps to reduce carbon foot protein but also increases the quality of products. This dynamic is expected to increase the plant protein application in coming years.
Key Deliverables
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction
2. Summary
3. Industry Dynamics
4. Market Size and Forecast
5. Competitive Analysis
6. Company Profiles
Appendix
Companies Mentioned
- DuPont
- ADM
- Cargill
- Bunge
- Mead Johnson
- CHS
- Scoular
- Roquette Freres Le Romarin
- Burcon NutraScience
- MGP Ingredients
- Axiom Foods
- Tate & Lyle Plc
- Fonterra
- Kerry
- Omega Protein Corporation
- Glanbia PLC
- Beneo-Pa
