Germany is among the leading markets of protein in Europe. The country accounts for around 20% of European plant protein market. Germany is known for its cutting-edge know-how in terms of processing as well as quality. The Government of Germany is highly committed to environment preservation and ethical treatment to animals. Not only Government but also majority of German population are increasing becoming sensitive about the ill treatment of animals in industrial meat production. The anti-livestock narrative has triggered a switch towards meat free products among the German diaspora. The demand for meat free products has paved way for sustainable sources of proteins which would result in ever growing market of plant proteins in the country. The market revenue of plant protein in Germany is presently valued at $894.90 million in 2018. Growing demand of clean and organic protein across various industry segments such as food, beverages and dietary supplements, is estimated to push the market revenue of plant proteins.
Increasing demand of supplement products especially among the youngsters and middle-aged population, rapidly changing lifestyle and consequent dietary habits and ever rising demand of ready-to-eat products are some of the major drivers of growing application of plant proteins across food industry. Though, the application of various plant proteins across various segment of food industry such as bakery, confectionery, meat substitute, dairy alternative and processed food is very high but dietary supplements industry shares highest forecasted CAGR growth rate over other applications. The demand of supplement products such as drinks, flavored drinks, juices and smoothies is growing as with the number of people attending gym and fitness studio. Soy protein, rice protein and pea protein are among the most popular plant proteins types in the country, however the market for novel protein types such as pumpkin protein, chickpea protein and hemp protein is expanding gradually.
The popularity of whey protein is very high in Germany especially across dietary supplements industry, thereby restraining the growth of plant proteins market to a certain extent. Other restraining factors include less development of commercially feasible processing methods, presence of allergen substance in various protein types such as soy protein and less sensory in wheat protein and rice protein. Companies in Germany are collaborating with the leading research institutes and universities of the country in order to overcome these issues which would boost the plant protein consumption in the country. The competition among the industry players is still at the moderate level but with rising demand of sustainable protein, increasing application and entry of small players, the competition is expected to stiffen in coming years.
Key Deliverables
Increasing demand of supplement products especially among the youngsters and middle-aged population, rapidly changing lifestyle and consequent dietary habits and ever rising demand of ready-to-eat products are some of the major drivers of growing application of plant proteins across food industry. Though, the application of various plant proteins across various segment of food industry such as bakery, confectionery, meat substitute, dairy alternative and processed food is very high but dietary supplements industry shares highest forecasted CAGR growth rate over other applications. The demand of supplement products such as drinks, flavored drinks, juices and smoothies is growing as with the number of people attending gym and fitness studio. Soy protein, rice protein and pea protein are among the most popular plant proteins types in the country, however the market for novel protein types such as pumpkin protein, chickpea protein and hemp protein is expanding gradually.
The popularity of whey protein is very high in Germany especially across dietary supplements industry, thereby restraining the growth of plant proteins market to a certain extent. Other restraining factors include less development of commercially feasible processing methods, presence of allergen substance in various protein types such as soy protein and less sensory in wheat protein and rice protein. Companies in Germany are collaborating with the leading research institutes and universities of the country in order to overcome these issues which would boost the plant protein consumption in the country. The competition among the industry players is still at the moderate level but with rising demand of sustainable protein, increasing application and entry of small players, the competition is expected to stiffen in coming years.
Key Deliverables
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction
2. Summary
3. Industry Dynamics
4. Market Size and Forecast
5. Competitive Analysis
6. Company Profiles
Appendix
Companies Mentioned
- DuPont
- ADM
- Cargill
- Bunge
- Mead Johnson
- CHS
- Scoular
- Roquette Freres Le Romarin
- Burcon NutraScience
- MGP Ingredients
- Axiom Foods
- Tate & Lyle Plc
- Fonterra
- Kerry
- Omega Protein Corporation
- Glanbia PLC
- Beneo-Pa
