China Plant Protein Market - Size, Trends, Competitive Analysis and Forecasts (2018-2023)

China is one of the largest economies in the world. The economy of the country has grown significantly since last two decades due to rapid infrastructure development and industrialization. The protein ingredients industry in China is one of the fastest growing industries across the globe. Rapidly rising income of middle class and lower-class families, improving lifestyle of population and changing dietary patterns are some of the major drivers of rapidly expanding protein market in the country.

China presently captures around 27% of Asia-Pacific plant protein market, the revenue of which is currently holding the value of $805.0 million in 2018. Major drivers of plant protein market in China are increasing awareness about health-related problems such as obesity and rising awareness about the impact of factory farming on animals. The application of plant protein across dietary supplements and food products captures highest share. In past few years, rising population are giving up meat and its derivative products in China and are opting for meat alternative products. Similarly, the market of lactose free products is expanding at a rapid rate due to increase in lactose intolerance affected population. These segments provide huge opportunity for the plant protein market.

The dietary supplements industry is growing at a rapid rate compared to other industries in China. The demand of supplement products is mainly coming from the youngsters who are highly interested to maintain strict diet to grow strong muscle. In addition, the demand of sports nutritional products is also increasing among the sports persons, body builders and athletes. The search of supplement and sports industry for cheaper and healthier proteins would also boost the plant protein market. Intensive research has been taking place in animal feed industry since past few years in order to develop feed that contains high amount of protein and are sustainable during the production. This has resulted in growing application of soy, rice and wheat protein as a potential ingredients across range of animal feed products.
Bioway (Xi'an) Organic Ingredients Co., Ltd, Jiangxi Golden Agriculture Biotech Co., Ltd., Shaanxi Fuheng (FH) Biotechnology Co., Ltd., Shandong Wonderful Industrial Group Co., Ltd, Shandong Sinoglory Health Food Co., Ltd. And Yantai Oriental Protein Tech Co., Ltd are some of the major plant protein producers in the country. These companies are highly interested to expand their operation across various countries in the region to expand their market reach. Capacity expansion and innovative products development are some of the most preferred strategies of major players in China. Other strategies include aggressive marketing campaign, mergers and operation expansion. In terms of competition, these companies are targeting one another by providing low cost products to the customers. Given the attractiveness of the market, number of new entrants in this industry are estimated to increase in coming years which will intensify the competition and will also boost the market revenue.

Key Deliverables

• Market trends since 2014 and five year forecasts of market growth


• Detailed analysis of the micro and macro elements influencing demand trends


• Identifying opportunity spaces across segments and countries


• Supply & demand side trend and analysis


• Price trend analysis, investment prospects and competition pattern


• Insights on growth potential of the market


• Detailed analysis of major producers covering financial investments & strategies adopted


• Competitive landscape of the industry