Global Cranberry Protein Market - Size, Trends, Competitive Analysis and Forecasts (2018-2023)

Global market of cranberry protein is estimated at $350 million in 2018. Rising demand of vegetable ingredients-based protein is growing at a rapid pace since past few years because of growing concern about the ecology imbalance caused due to intensive animal farming and high demand of alternate protein types. Cranberry is relatively new protein market in the world. The market is growing at a slow rate due to less awareness about the cranberry based protein products. However, due to rising consumption of protein across the globe, the market of cranberry protein is forecasted to capture the value of $426 million by 2023, registering a CAGR of 3.8% during the forecast period 2018 to 2023.

The number of people adopting vegan and vegetarian diet is increasing at a rapid rate. North America and Europe are leading regions where the trend of vegetarianism and veganism is becoming popular not only among the youngsters but also among the elderly population. In addition, the concern about the animal farming has increased since last few years due to rising awareness about environmental damage and unethical treatment of animals for commercial purposes. These concerns have paved way for plant-based protein market which would also significantly help the cranberry protein market to capture most of the market share. Cranberry contains good amount of protein along with amino acids, soluble fibers, acids and other important minerals such as potassium, iron and calcium. These contents in the cranberry protein would aid the food manufacturer to develop variety of nutritional products.

Carberry protein is found in powder form. Powder form of cranberry protein makes it more feasible to be used for variety of applications. Cranberry protein powder is extracted with the help of cold extrusion processing which is then filtered in last step. Presently, research has been going on to explore more commercially feasible extraction processes which would allow the manufacturer to enhance the quality of the end products.

Major applications of cranberry protein powder include food, beverage, dietary supplementary and animal feed. The industry of food has changed dynamically since past few years as the demand of high quality nutritional ingredients containing food products is growing. Since cranberry protein ingredients contains high quality protein, it can be used as a potential alternative over other protein types. Dietary supplement is also estimated to capture increasing market share of cranberry protein as the demand of supplement products such as drinks, juices, shakes and smoothies is rising among the gym goers and fitness freak population.

Cranberry protein market of North America and Europe is among the leading market across the globe. U.S. and Canada being major economies in North American captures more than half of North America cranberry protein market. The demand of new protein alternative is mostly driven by customized and specialized protein-based product consumption and high inclination towards the sustainable protein source. Cranberry protein being relatively new market, the number of producers in both of these regions are low compared to other types of protein producers. But with growing demand the number of cranberry protein producers are estimated to increase in coming years.

The cranberry protein market of Asia-Pacific is growing at a very slow rate. Increasing population in rapidly developing countries like China, India, Indonesia and Thailand, rising rate of urbanization and changing dietary pattern in developed countries are some of the major factors that would drive the cranberry protein powder market in the region. South America and Africa captures relatively low market share of cranberry protein but possesses good potential to grow further due to increasing awareness about plant-based protein products among the consumers.

AHD international, Lekithos, All Organic Treasures GmbH are some of the major players in the cranberry protein industry. Production capacity expansion is the major strategy that most of the companies are eyeing to cater to wide range of industries. While, aggressive marketing and innovative product development are other most preferred strategy by the companies in order to expand their market reach and product portfolio. Presently there is low competition among the major players in the industry which is estimated to be intensified with increase in demand of cranberry protein across various industry segments.

Key Deliverables

• Market trends since 2014 and five year forecasts of market growth


• Detailed analysis of the micro and macro elements influencing demand trends


• Identifying opportunity spaces across segments and countries


• Supply & demand side trend and analysis


• Price trend analysis, investment prospects and competition pattern


• Insights on growth potential of the market in key countries


• Detailed analysis of major producers covering financial investments & strategies adopted


• Competitive landscape of the industry