U.S. Plant Protein Market - Size, Trends, Competitive Analysis and Forecasts (2018-2023)

U.S. is one of the leading protein market in the North America region. The country’s plant protein market is growing at a significant rate since past few years owing to rising awareness about the health benefits of protein in daily diets. Number of major players involved in the plant protein industry is highest among all countries due to cutting edge processing technologies, knowledge about the market trends and collaboration of companies with the leading research institute at all stages of the industry. The plant protein market in the U.S. is presently sharing around 48% of North American market share. Whey protein is though one of the popular protein types in the protein industry but rising inclination of population towards the vegetable diet will result in high demand of plant proteins. Of all the plant proteins types Soy protein represents highest share of the market.

The market size of plant proteins in the country is currently estimated at $3,152.81 million in 2018. Major drivers factors of rising trend of plant protein consumption is increasing awareness about the health disadvantages of meat and its derivative products, growing concern about the health problems such as cancer, obesity and overweight, demand for cheaper source of protein and increasing demand for gluten free and lactose free products. These drivers would aid the market growth during the forecasting period.

The demand for dietary supplement products is ever growing in the country. Not only youngsters but also middle aged and elderly population are considering to consume supplement products for reducing body weight, maintaining health and fitness. The companies in dietary supplements industry has got huge opportunity in front of them to develop supplement products based upon the demand trends, consumer requirements and buying behavior. The food industry has changed dynamically since past few years due to rising population adopting vegetarian and vegan lifestyle because of growing sympathy towards the animal and rising awareness about the treatment of animals in factory farming. Considering this issue, more and more people are committed to consume plant-based food source that is sustainable in environment and healthy to maintain strict diet. Food and dietary supplement manufacturers are capitalizing on this trend and have already started to experiment using variety of emerging plant proteins across various segments including breads, confectionery, meat alternatives and dairy alternatives.

The plant protein industry in the U.S. is fragmented and has vast number of manufactures of plant proteins. Most of these companies produce multiple protein types and are continuously seeking to expand their product portfolio by implementing various strategies including aggressive innovation, capacity expansion and driving marketing mix. Considering Asia-Pacific being one of the fastest growing markets in coming years, key players in the U.S. are strategizing to expand their market reach and product portfolio in the region. This would result in growing competition among the industry players across the globe with rising demand and application of plant proteins across various industry segments.

Key Deliverables

• Market trends since 2014 and five year forecasts of market growth


• Detailed analysis of the micro and macro elements influencing demand trends


• Identifying opportunity spaces across segments and countries


• Supply & demand side trend and analysis


• Price trend analysis, investment prospects and competition pattern


• Insights on growth potential of the market


• Detailed analysis of major producers covering financial investments & strategies adopted


• Competitive landscape of the industry