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Cosentyx 2018 U.S. Promotional Audit Report

  • ID: 4615441
  • Report
  • July 2019
  • Region: United States
  • 25 pages
  • MD Details
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FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Cosentyx through reportable promotional activity in 2018 and how does this compare to its peer set in the Ankylosing Spondylitis, Psoriasis, and Psoriatic Arthritis markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Novartis's depth of coverage vary within key specialties (e.g., Dermatology, Rheumatology, Internal Medicine, and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Cosentyx throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Cosentyx in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 50,900 paid interactions across 8,300 physicians made on behalf of Cosentyx were carefully examined to support our analysis. In addition, interaction data from 24 peer products (i.e. Cimzia, Enbrel, Enstilar, Humira, Ilumya, Impoyz, Inflectra, Olux, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Servino, Siliq, Simponi, Stelara, Taltz, Topicort, Tremfya, Ultravate, and Xeljanz) was leveraged to provide benchmarking and market insights.
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FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Cosentyx - Peer Set:
  • Cosentyx Peer Set Selection
Cosentyx - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Cosentyx - Physician Coverage by Geography:
  • Chart 7 Dermatology
  • Chart 8 Rheumatology
  • Chart 9 Internal Medicine
  • Chart 10 Family Medicine
Cosentyx - Meal Frequency:
  • Chart 11 Dermatology
  • Chart 12 Rheumatology
  • Chart 13 Internal Medicine
  • Chart 14 Family Medicine
Cosentyx - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
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  • Novartis
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