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Cambia 2018 U.S. Promotional Audit Report

  • ID: 4615472
  • Report
  • July 2019
  • Region: United States
  • 28 pages
  • MD Details
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FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Cambia through reportable promotional activity in 2018 and how does this compare to its peer set in the Migraine market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Assertio's depth of coverage vary within key specialties (e.g., Neurology, Anesthesiology, Physical Medicine and Rehabilitation, Pain Medicine, Family Medicine, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Cambia throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Cambia in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 5,700 paid interactions across 2,400 physicians made on behalf of Cambia were carefully examined to support our analysis. In addition, interaction data from 8 peer products (i.e. Aimovig, Ajovy, Botox, Emgality, Migranal, Onzetra Xsail, Qudexy XR, and Zembrace) was leveraged to provide benchmarking and market insights.
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FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Cambia - Peer Set:
  • Cambia Peer Set Selection
Cambia - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Cambia - Physician Coverage by Geography:
  • Chart 7 Neurology
  • Chart 8 Anesthesiology
  • Chart 9 Physical Medicine and Rehabilitation
  • Chart 10 Pain Medicine
  • Chart 11 Family Medicine
  • Chart 12 Internal Medicine
Cambia - Meal Frequency:
  • Chart 13 Neurology
  • Chart 14 Anesthesiology
  • Chart 15 Physical Medicine and Rehabilitation
  • Chart 16 Pain Medicine
  • Chart 17 Family Medicine
  • Chart 18 Internal Medicine
Cambia - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
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  • Assertio
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