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Fareston 2018 U.S. Promotional Audit Report

  • ID: 4615507
  • Report
  • July 2019
  • Region: United States
  • 24 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Fareston through reportable promotional activity in 2018 and how does this compare to its peer set in the Breast Cancer market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Kyowa's depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, Radiation Oncology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Fareston throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Fareston in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 1,300 paid interactions across 800 physicians made on behalf of Fareston were carefully examined to support our analysis. In addition, interaction data from 15 peer products (i.e. Abraxane, Afinitor, Avastin, Faslodex, Halaven, Herceptin, Ibrance, Ixempra, Kadcyla, Kisqali, Lynparza, Nerlynx, Perjeta, Talzenna, and Verzenio) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Fareston - Peer Set:
  • Fareston Peer Set Selection
Fareston - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Fareston - Physician Coverage by Geography:
  • Chart 7 Hematology/Oncology
  • Chart 8 Medical Oncology
  • Chart 9 Radiation Oncology
  • Chart 10 Internal Medicine
Fareston - Meal Frequency:
  • Chart 11 Hematology/Oncology
  • Chart 12 Medical Oncology
  • Chart 13 Radiation Oncology
  • Chart 14 Internal Medicine
Fareston - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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4 of 3
  • Kyowa
Note: Product cover images may vary from those shown