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Embeda 2018 U.S. Promotional Audit Report

  • ID: 4615541
  • Report
  • Region: United States
  • 30 pages
  • MD Details
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FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Embeda through reportable promotional activity in 2018 and how does this compare to its peer set in the Pain - Opioids market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Pfizer's depth of coverage vary within key specialties (e.g., Anesthesiology, Physical Medicine and Rehabilitation, Pain Medicine, Family Medicine, Neurology, Rheumatology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Embeda throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Embeda in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 20,900 paid interactions across 5,500 physicians made on behalf of Embeda were carefully examined to support our analysis. In addition, interaction data from 11 peer products (i.e. Arymo ER, Belbuca, Hysingla ER, Levorphanol, Morphabond ER, Nucynta, Oxaydo, OxyContin, Subsys, Xtampza ER, and Zohydro ER) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Embeda - Peer Set:
  • Embeda Peer Set Selection
Embeda - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Embeda - Physician Coverage by Geography:
  • Chart 7 Anesthesiology
  • Chart 8 Physical Medicine and Rehabilitation
  • Chart 9 Pain Medicine
  • Chart 10 Family Medicine
  • Chart 11 Neurology
  • Chart 12 Rheumatology
  • Chart 13 Internal Medicine
Embeda - Meal Frequency:
  • Chart 14 Anesthesiology
  • Chart 15 Physical Medicine and Rehabilitation
  • Chart 16 Pain Medicine
  • Chart 17 Family Medicine
  • Chart 18 Neurology
  • Chart 19 Rheumatology
  • Chart 20 Internal Medicine
Embeda - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
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  • Pfizer
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