Dulera 2017 U.S. Promotional Audit Report

  • ID: 4615562
  • Report
  • Region: United States
  • 21 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Dulera through reportable promotional activity in 2017 and how does this compare to its peer set in the Asthma market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Merck's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, and Pulmonology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Dulera throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Dulera in 2017?
Data Sources and Methodology:
  • The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals.
  • Over 56,800 paid interactions across 21,700 physicians made on behalf of Dulera were carefully examined to support our analysis.
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