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Imlygic 2018 U.S. Promotional Audit Report

  • ID: 4615586
  • Report
  • July 2019
  • Region: United States
  • 28 pages
  • MD Details


  • Amgen
The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Imlygic through reportable promotional activity in 2018 and how does this compare to its peer set in the Melanoma market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Amgen's depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, General Surgery, Dermatology, Surgical Oncology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Imlygic throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Imlygic in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 600 paid interactions across 400 physicians made on behalf of Imlygic were carefully examined to support our analysis. In addition, interaction data from 4 peer products (i.e. Keytruda, Mekinist, Opdivo, and Tafinlar) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown


  • Amgen
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Imlygic - Peer Set:
  • Imlygic Peer Set Selection
Imlygic - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Imlygic - Physician Coverage by Geography:
  • Chart 7 Hematology/Oncology
  • Chart 8 Medical Oncology
  • Chart 9 General Surgery
  • Chart 10 Dermatology
  • Chart 11 Surgical Oncology
  • Chart 12 Internal Medicine
Imlygic - Meal Frequency:
  • Chart 13 Hematology/Oncology
  • Chart 14 Medical Oncology
  • Chart 15 General Surgery
  • Chart 16 Dermatology
  • Chart 17 Surgical Oncology
  • Chart 18 Internal Medicine
Imlygic - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
  • Amgen
Note: Product cover images may vary from those shown