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Humira 2018 U.S. Promotional Audit Report

  • ID: 4615600
  • Report
  • July 2019
  • Region: United States
  • 30 pages
  • MD Details
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FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Humira through reportable promotional activity in 2018 and how does this compare to its peer set in the Ankylosing Spondylitis, Crohn's Disease, Psoriasis, Psoriatic Arthritis, Rheumatoid Arthritis, and Ulcerative Colitis markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does AbbVie's depth of coverage vary within key specialties (e.g., Gastroenterology, Dermatology, Rheumatology, Internal Medicine, Family Medicine, and Pediatric Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Humira throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Humira in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 118,400 paid interactions across 20,000 physicians made on behalf of Humira were carefully examined to support our analysis. In addition, interaction data from 34 peer products (i.e. Actemra, Apriso, Canasa, Cimzia, Cosentyx, Delzicol, Enbrel, Enstilar, Entyvio, Ilaris, Ilumya, Impoyz, Inflectra, Kevzara, Kineret, Olux, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Rituxan, Servino, Siliq, Simponi, Stelara, Taltz, Topicort, Tremfya, Uceris, Ultravate, and Xeljanz) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Humira - Peer Set:
  • Humira Peer Set Selection
Humira - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Humira - Physician Coverage by Geography:
  • Chart 7 Gastroenterology
  • Chart 8 Dermatology
  • Chart 9 Rheumatology
  • Chart 10 Internal Medicine
  • Chart 11 Family Medicine
  • Chart 12 Pediatric Medicine
Humira - Meal Frequency:
  • Chart 13 Gastroenterology
  • Chart 14 Dermatology
  • Chart 15 Rheumatology
  • Chart 16 Internal Medicine
  • Chart 17 Family Medicine
  • Chart 18 Pediatric Medicine
Humira - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
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  • AbbVie
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