+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Halaven 2018 U.S. Promotional Audit Report

  • ID: 4615609
  • Report
  • July 2019
  • Region: United States
  • 26 pages
  • MD Details
1 of 3


The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Halaven through reportable promotional activity in 2018 and how does this compare to its peer set in the Breast Cancer market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Eisai's depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, Radiation Oncology, Internal Medicine, and Diagnostic Radiology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Halaven throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Halaven in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 3,100 paid interactions across 1,700 physicians made on behalf of Halaven were carefully examined to support our analysis. In addition, interaction data from 15 peer products (i.e. Abraxane, Afinitor, Avastin, Fareston, Faslodex, Herceptin, Ibrance, Ixempra, Kadcyla, Kisqali, Lynparza, Nerlynx, Perjeta, Talzenna, and Verzenio) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
2 of 3


  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Halaven - Peer Set:
  • Halaven Peer Set Selection
Halaven - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Halaven - Physician Coverage by Geography:
  • Chart 7 Hematology/Oncology
  • Chart 8 Medical Oncology
  • Chart 9 Radiation Oncology
  • Chart 10 Internal Medicine
  • Chart 11 Diagnostic Radiology
Halaven - Meal Frequency:
  • Chart 12 Hematology/Oncology
  • Chart 13 Medical Oncology
  • Chart 14 Radiation Oncology
  • Chart 15 Internal Medicine
  • Chart 16 Diagnostic Radiology
Halaven - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
3 of 3


4 of 3
  • Eisai
Note: Product cover images may vary from those shown