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Gadavist 2018 U.S. Promotional Audit Report

  • ID: 4615631
  • Report
  • July 2019
  • Region: United States
  • 17 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Gadavist through reportable promotional activity in 2018 to drive use within the MRI Contrast Agent market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Bayer's depth of coverage vary within key specialties (e.g., Diagnostic Radiology and Interventional Radiology) and how does this compare to the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Gadavist throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Gadavist in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 200 paid interactions across 100 physicians made on behalf of Gadavist were carefully examined to support our analysis.
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
  • Gadavist Approved Indications
Gadavist - High Level Analysis:
  • Chart 1 Total Number of Physicians Engaged by Specialty Type
  • Chart 2 Total Number of Product Interactions by Specialty Type
  • Chart 3 Total Number of Payments / Week
  • Chart 4 Payment Value by Type
Gadavist - Physician Coverage by Geography:
  • Chart 5 Diagnostic Radiology and Interventional Radiology
Gadavist - Meal Frequency:
  • Chart 6 Diagnostic Radiology and Interventional Radiology
Gadavist - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
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  • Bayer
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