+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Zurampic 2018 U.S. Promotional Audit Report

  • ID: 4615653
  • Report
  • Region: United States
  • 21 pages
  • MD Details
1 of 3

FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Zurampic through reportable promotional activity in 2018 and how does this compare to its peer set in the Gout market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Ironwood's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, and Rheumatology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Zurampic throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Zurampic in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 1,800 paid interactions across 1,200 physicians made on behalf of Zurampic were carefully examined to support our analysis. In addition, interaction data from 5 peer products (i.e. Colcrys, Duzallo, Krystexxa, Mitigare, and Uloric) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Zurampic - Peer Set:
  • Zurampic Peer Set Selection
Zurampic - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Zurampic - Physician Coverage by Geography:
  • Chart 7 Family Medicine
  • Chart 8 Internal Medicine
  • Chart 9 Rheumatology
Zurampic - Meal Frequency:
  • Chart 10 Family Medicine
  • Chart 11 Internal Medicine
  • Chart 12 Rheumatology
Zurampic - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Ironwood
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/4615653
Adroll
adroll