Ventavis 2017 U.S. Promotional Audit Report

  • ID: 4615661
  • Report
  • Region: United States
  • 28 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Ventavis through reportable promotional activity in 2017 and how does this compare to its peer set in the Pulmonary Arterial Hypertension market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Actelion's depth of coverage vary within key specialties (e.g., Pulmonology, Cardiology, Internal Medicine, Interventional Cardiology, Critical Care Medicine, and Rheumatology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Ventavis throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Ventavis in 2017?
Data Sources and Methodology:
  • The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals.
  • Over 4,500 paid interactions across 1,900 physicians made on behalf of Ventavis were carefully examined to support our analysis.
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