+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Aubagio 2018 U.S. Promotional Audit Report

  • ID: 4615766
  • Report
  • July 2019
  • Region: United States
  • 17 pages
  • MD Details
1 of 3


The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Aubagio through reportable promotional activity in 2018 and how does this compare to its peer set in the Multiple Sclerosis market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Sanofi's depth of coverage vary within key specialties (e.g., Neurology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Aubagio throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Aubagio in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 15,900 paid interactions across 3,400 physicians made on behalf of Aubagio were carefully examined to support our analysis. In addition, interaction data from 12 peer products (i.e. Ampyra, Avonex, Betaseron, Copaxone, Gilenya, Lemtrada, Ocrevus, Plegridy, Rebif, Tecfidera, Tysabri, and Zinbryta) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
2 of 3


  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Aubagio - Peer Set:
  • Aubagio Peer Set Selection
Aubagio - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Aubagio - Physician Coverage by Geography:
  • Chart 7 Neurology
Aubagio - Meal Frequency:
  • Chart 8 Neurology
Aubagio - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
3 of 3


4 of 3
  • Sanofi
Note: Product cover images may vary from those shown