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Zohydro ER 2018 U.S. Promotional Audit Report

  • ID: 4615969
  • Report
  • Region: United States
  • 28 pages
  • MD Details
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FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Zohydro ER through reportable promotional activity in 2018 and how does this compare to its peer set in the Pain - Opioids market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Pernix's depth of coverage vary within key specialties (e.g., Anesthesiology, Physical Medicine and Rehabilitation, Pain Medicine, Family Medicine, Internal Medicine, and Neurology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Zohydro ER throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Zohydro ER in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 6,300 paid interactions across 2,100 physicians made on behalf of Zohydro ER were carefully examined to support our analysis. In addition, interaction data from 11 peer products (i.e. Arymo ER, Belbuca, Embeda, Hysingla ER, Levorphanol, Morphabond ER, Nucynta, Oxaydo, OxyContin, Subsys, and Xtampza ER) was leveraged to provide benchmarking and market insights.
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FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Zohydro ER - Peer Set:
  • Zohydro ER Peer Set Selection
Zohydro ER - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Zohydro ER - Physician Coverage by Geography:
  • Chart 7 Anesthesiology
  • Chart 8 Physical Medicine and Rehabilitation
  • Chart 9 Pain Medicine
  • Chart 10 Family Medicine
  • Chart 11 Internal Medicine
  • Chart 12 Neurology
Zohydro ER - Meal Frequency:
  • Chart 13 Anesthesiology
  • Chart 14 Physical Medicine and Rehabilitation
  • Chart 15 Pain Medicine
  • Chart 16 Family Medicine
  • Chart 17 Internal Medicine
  • Chart 18 Neurology
Zohydro ER - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
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  • Pernix
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