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Zepatier 2018 U.S. Promotional Audit Report

  • ID: 4615976
  • Report
  • July 2019
  • Region: United States
  • 26 pages
  • MD Details


The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Zepatier through reportable promotional activity in 2018 and how does this compare to its peer set in the Hepatitis C Treatment market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Merck's depth of coverage vary within key specialties (e.g., Gastroenterology, Infectious Disease, Internal Medicine, Family Medicine, and Nephrology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Zepatier throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Zepatier in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 5,900 paid interactions across 2,900 physicians made on behalf of Zepatier were carefully examined to support our analysis. In addition, interaction data from 2 peer products (i.e. Epclusa and Mavyret) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown


  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Zepatier - Peer Set:
  • Zepatier Peer Set Selection
Zepatier - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Zepatier - Physician Coverage by Geography:
  • Chart 7 Gastroenterology
  • Chart 8 Infectious Disease
  • Chart 9 Internal Medicine
  • Chart 10 Family Medicine
  • Chart 11 Nephrology
Zepatier - Meal Frequency:
  • Chart 12 Gastroenterology
  • Chart 13 Infectious Disease
  • Chart 14 Internal Medicine
  • Chart 15 Family Medicine
  • Chart 16 Nephrology
Zepatier - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
  • Merck
Note: Product cover images may vary from those shown