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Tyvaso 2018 U.S. Promotional Audit Report

  • ID: 4615982
  • Report
  • July 2019
  • Region: United States
  • 24 pages
  • MD Details
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FEATURED COMPANIES

  • United Therapeutics
  • MORE
The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Tyvaso through reportable promotional activity in 2018 and how does this compare to its peer set in the Pulmonary Arterial Hypertension market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does United Therapeutics's depth of coverage vary within key specialties (e.g., Pulmonology, Cardiology, Internal Medicine, and Critical Care Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Tyvaso throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Tyvaso in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 900 paid interactions across 600 physicians made on behalf of Tyvaso were carefully examined to support our analysis. In addition, interaction data from 7 peer products (i.e. Adempas, Letairis, Opsumit, Orenitram, Uptravi, Veletri, and Ventavis) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • United Therapeutics
  • MORE
Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Tyvaso - Peer Set:
  • Tyvaso Peer Set Selection
Tyvaso - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Tyvaso - Physician Coverage by Geography:
  • Chart 7 Pulmonology
  • Chart 8 Cardiology
  • Chart 9 Internal Medicine
  • Chart 10 Critical Care Medicine
Tyvaso - Meal Frequency:
  • Chart 11 Pulmonology
  • Chart 12 Cardiology
  • Chart 13 Internal Medicine
  • Chart 14 Critical Care Medicine
Tyvaso - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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  • United Therapeutics
Note: Product cover images may vary from those shown
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