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Subsys 2018 U.S. Promotional Audit Report

  • ID: 4616002
  • Report
  • Region: United States
  • 30 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Subsys through reportable promotional activity in 2018 and how does this compare to its peer set in the Cancer Pain and Pain - Opioids markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Insys's depth of coverage vary within key specialties (e.g., Anesthesiology, Radiation Oncology, Pain Medicine, Physical Medicine and Rehabilitation, Hematology/Oncology, Family Medicine, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Subsys throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Subsys in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 2,000 paid interactions across 1,000 physicians made on behalf of Subsys were carefully examined to support our analysis. In addition, interaction data from 11 peer products (i.e. Arymo ER, Belbuca, Embeda, Hysingla ER, Levorphanol, Morphabond ER, Nucynta, Oxaydo, OxyContin, Xtampza ER, and Zohydro ER) was leveraged to provide benchmarking and market insights.
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Subsys - Peer Set:
  • Subsys Peer Set Selection
Subsys - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Subsys - Physician Coverage by Geography:
  • Chart 7 Anesthesiology
  • Chart 8 Radiation Oncology
  • Chart 9 Pain Medicine
  • Chart 10 Physical Medicine and Rehabilitation
  • Chart 11 Hematology/Oncology
  • Chart 12 Family Medicine
  • Chart 13 Internal Medicine
Subsys - Meal Frequency:
  • Chart 14 Anesthesiology
  • Chart 15 Radiation Oncology
  • Chart 16 Pain Medicine
  • Chart 17 Physical Medicine and Rehabilitation
  • Chart 18 Hematology/Oncology
  • Chart 19 Family Medicine
  • Chart 20 Internal Medicine
Subsys - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
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  • Insys
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