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Stelara 2018 U.S. Promotional Audit Report

  • ID: 4616008
  • Report
  • July 2019
  • Region: United States
  • 25 pages
  • MD Details
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FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Stelara through reportable promotional activity in 2018 and how does this compare to its peer set in the Crohn's Disease, Psoriasis, and Psoriatic Arthritis markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does J&J's depth of coverage vary within key specialties (e.g., Gastroenterology, Dermatology, Rheumatology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Stelara throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Stelara in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 54,900 paid interactions across 10,700 physicians made on behalf of Stelara were carefully examined to support our analysis. In addition, interaction data from 25 peer products (i.e. Cimzia, Cosentyx, Enbrel, Enstilar, Entyvio, Humira, Ilumya, Impoyz, Inflectra, Olux, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Servino, Siliq, Simponi, Taltz, Topicort, Tremfya, Ultravate, and Xeljanz) was leveraged to provide benchmarking and market insights.
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FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Stelara - Peer Set:
  • Stelara Peer Set Selection
Stelara - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Stelara - Physician Coverage by Geography:
  • Chart 7 Gastroenterology
  • Chart 8 Dermatology
  • Chart 9 Rheumatology
  • Chart 10 Internal Medicine
Stelara - Meal Frequency:
  • Chart 11 Gastroenterology
  • Chart 12 Dermatology
  • Chart 13 Rheumatology
  • Chart 14 Internal Medicine
Stelara - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
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  • J&J
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