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Servino 2018 U.S. Promotional Audit Report

  • ID: 4616026
  • Report
  • July 2019
  • Region: United States
  • 17 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Servino through reportable promotional activity in 2018 and how does this compare to its peer set in the Psoriasis market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Promius's depth of coverage vary within key specialties (e.g., Dermatology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Servino throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Servino in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 3,100 paid interactions across 1,200 physicians made on behalf of Servino were carefully examined to support our analysis. In addition, interaction data from 19 peer products (i.e. Cosentyx, Enbrel, Enstilar, Humira, Ilumya, Impoyz, Inflectra, Olux, Otezla, Otrexup, Rasuvo, Remicade, Renflexis, Siliq, Stelara, Taltz, Topicort, Tremfya, and Ultravate) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Servino - Peer Set:
  • Servino Peer Set Selection
Servino - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Servino - Physician Coverage by Geography:
  • Chart 7 Dermatology
Servino - Meal Frequency:
  • Chart 8 Dermatology
Servino - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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  • Promius
Note: Product cover images may vary from those shown