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Repatha 2018 U.S. Promotional Audit Report

  • ID: 4616051
  • Report
  • July 2019
  • Region: United States
  • 26 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Repatha through reportable promotional activity in 2018 and how does this compare to its peer set in the Hypercholesterolemia market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Amgen's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, Cardiology, Interventional Cardiology, and Endocrinology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Repatha throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Repatha in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 224,400 paid interactions across 51,200 physicians made on behalf of Repatha were carefully examined to support our analysis. In addition, interaction data from 5 peer products (i.e. Antara, Juxtapid, Livalo, Praluent, and Zypitamag) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Repatha - Peer Set:
  • Repatha Peer Set Selection
Repatha - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Repatha - Physician Coverage by Geography:
  • Chart 7 Family Medicine
  • Chart 8 Internal Medicine
  • Chart 9 Cardiology
  • Chart 10 Interventional Cardiology
  • Chart 11 Endocrinology
Repatha - Meal Frequency:
  • Chart 12 Family Medicine
  • Chart 13 Internal Medicine
  • Chart 14 Cardiology
  • Chart 15 Interventional Cardiology
  • Chart 16 Endocrinology
Repatha - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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  • Amgen
Note: Product cover images may vary from those shown