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Recombivax HB 2018 U.S. Promotional Audit Report

  • ID: 4616056
  • Report
  • July 2019
  • Region: United States
  • 21 pages
  • MD Details

FEATURED COMPANIES

The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Recombivax HB through reportable promotional activity in 2018 and how does this compare to its peer set in the Hemophilus Vaccine and Hepatitis B Vaccine markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Merck's depth of coverage vary within key specialties (e.g., Pediatric Medicine, Family Medicine, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Recombivax HB throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Recombivax HB in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 700 paid interactions across 600 physicians made on behalf of Recombivax HB were carefully examined to support our analysis. In addition, interaction data from 4 peer products (i.e. Engerix, Heplisav-B, Pediarix, and Pentacel) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

Overview:
  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Recombivax HB - Peer Set:
  • Recombivax HB Peer Set Selection
Recombivax HB - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Recombivax HB - Physician Coverage by Geography:
  • Chart 7 Pediatric Medicine
  • Chart 8 Family Medicine
  • Chart 9 Internal Medicine
Recombivax HB - Meal Frequency:
  • Chart 10 Pediatric Medicine
  • Chart 11 Family Medicine
  • Chart 12 Internal Medicine
Recombivax HB - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
About:
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
  • Merck
Note: Product cover images may vary from those shown
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