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Taltz 2018 U.S. Promotional Audit Report

  • ID: 4616151
  • Report
  • July 2019
  • Region: United States
  • 22 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Taltz through reportable promotional activity in 2018 and how does this compare to its peer set in the Psoriasis and Psoriatic Arthritis markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Eli Lilly's depth of coverage vary within key specialties (e.g., Dermatology, Rheumatology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Taltz throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Taltz in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 28,100 paid interactions across 7,000 physicians made on behalf of Taltz were carefully examined to support our analysis. In addition, interaction data from 24 peer products (i.e. Cimzia, Cosentyx, Enbrel, Enstilar, Humira, Ilumya, Impoyz, Inflectra, Olux, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Servino, Siliq, Simponi, Stelara, Topicort, Tremfya, Ultravate, and Xeljanz) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Taltz - Peer Set:
  • Taltz Peer Set Selection
Taltz - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Taltz - Physician Coverage by Geography:
  • Chart 7 Dermatology
  • Chart 8 Rheumatology
  • Chart 9 Internal Medicine
Taltz - Meal Frequency:
  • Chart 10 Dermatology
  • Chart 11 Rheumatology
  • Chart 12 Internal Medicine
Taltz - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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  • Eli Lilly
Note: Product cover images may vary from those shown