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Walmart U.S. Strategies and Shoppers

  • ID: 4616526
  • Report
  • August 2018
  • Region: United States
  • 286 Pages
  • Packaged Facts
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Owing to its Size and Scale, Walmart's Actions have Far-Reaching Consequences for Virtually Every Major Retail Category

FEATURED COMPANIES

  • Amazon
  • Costco
  • Kroger
  • Ol' Roy
  • PetSmart
  • Target
  • MORE

Changes brought about by rapidly evolving technology and internet innovation left traditional brick-and-mortar retailers breathless as they struggled to keep pace with internet-based competition. Even while the pace of change quickened, a growing number of retailers emerged to lead the industry into the realm of omnichannel retail. Walmart Inc. is one such example. The largest retailer in the world is executing on a mixture of traditional strengths and new strategies that suggest it will continue to exert enormous influence on the industry for some time to come.

Owing to its size and scale, Walmart's actions have far-reaching consequences for virtually every major retail category. Walmart U.S. Strategies and Shoppers gives industry participants needed insight into the nation's largest retailer's strengths, weaknesses, and related initiatives (inclusive of Walmart U.S. and Sam's Club) from four contextual angles:

  • the broader retail market,
  • the financial products and services market
  • the groceries and consumables market,
  • and the pet products and supplies market.

From each angle, the report focuses on omnichannel (online, in-store, and aggregated) consumer purchasing trends over time and includes analysis of pertinent strategies (such as click-and-collect, the click-and-collect connection to in-store purchasing, dynamic pricing, and subscription services). Topic-specific Walmart metrics are compared against its competitors.

Among added-value content, the report:

  • Analyzes demographics by designated market area, metropolitan area, and county size.
  • Provides an internet-only and omnichannel e-commerce forecast, as well as an Amazon e-commerce share forecast.
  • Assesses online and mobile purchasing trends, demographic shifts in purchasing, and shifts in in-store purchasing by retail category over time.
  • Includes a market size and forecast for Walmart's click-and-collect grocery sales.
  • Identifies the factors grocery purchasers deem important when choosing one in-store grocery provider over another or one online-only grocery provider over another.
  • Assesses Walmart financial services and product initiatives and trends, the contributions of major partners, and the impact these services and products have on overall sales and sales traffic.
  • Identifies the factors pet products/supplies purchasers deem important to choosing one pet products/supplies provider over another, with comparative analysis of Walmart users vs. those who use other major retailers.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon
  • Costco
  • Kroger
  • Ol' Roy
  • PetSmart
  • Target
  • MORE

Section A: Walmart As Omnichannel Competitor

Chapter 1: Executive Summary

Introduction

  • Report Scope

Retailer Omni-Channel Sales And Usage Trends

  • Internet-Only And Omni-Channel E-Commerce Forecast
  • Amazon E-Commerce Share
  • More Consumers Purchasing Online And Making More Purchases Online
  • Online Purchasing Habits Of Younger Consumers Help Foretell The Future
  • In-Store Retailing Is Here To Stay
  • Home Delivery Rules The Roost
  • Click-And-Collect Gains Traction
  • Leading Click-And-Collect Retailers
  • The Click-And-Collect Connection To In-Store Purchasing
  • Walmart Click-And-Collectors
  • Subscription Services Take Hold

Walmart U.S. Trends And Innovation

  • Performance Trends
  • E-Commerce And Click-And-Collect Forecast
  • Omni-Channel Walmart Purchases, By Retail Category
  • Leveraging In-Store Services
  • Private Label Strength
  • Health And Wellness: On The Cusp Of A Growth Curve?
  • Store Formats: Steroids And Stealth
  • Technology Innovation
  • Omni-Channel Innovation

Sam’s Club Trends And Innovation

  • Performance Trends
  • Sam’S Club Versus Club Store Competitors
  • Sam’S Club Products And Services
  • Omni-Channel Product Purchases, By Retail Category
  • Omni-Channel Purchasing Methods

Major Retailers: Competitive Analysis

  • Walmart Is Leader By Far
  • In-Store/Online Purchasing Trends Over Time
  • In-Store Purchasing Trends Over Time
  • Major Retailers: Cross-Usage Of Amazon And Walmart Over Time
  • Walmart And Sam’S Club Vs. Major Retailers, By Demographic
  • Following The Online Purchaser
  • Amazon, Target And Walmart Online Purchasers: 2015 Vs. 2018

Chapter 2: Walmart Inc.

  • Walmart Inc.
  • Largest Retailer In The World
  • Sales Momentum
  • Omni-Channel Pivot And Innovation
  • The E-Commerce Landscape In 2020
  • In-Store Retail: Down But Hardly Out
  • Smart Cart Pricing Technology
  • Branding Shift Underway?
  • Challenging Amazon

Chapter 3: Retailer Omni-Channel Sales And Usage Trends

  • E-Commerce Growth Vs. Overall Retail Sales Growth
  • Projecting From Census Data
  • Table 3A-1 Total Retail Sales Vs. E-Commerce Sales, 2008-2017 (In Billions And Percent Of Total)
  • Table 3A-2 Total Retail Sales Vs. E-Commerce Sales, 2016-2020P (In Billions And Percent Of Total)

Internet-Only Vs. Omni-Channel E-Commerce Sales Growth

  • Table 3A-3 E-Commerce: In-Store, Direct, Internet-Only, And Omni-Channel Sales, 2011-2017 (In Billions, % Change, And Sales Shares)
  • Table 3A-4 E-Commerce: In-Store, Direct, Internet-Only, And Omni-Channel Sales, 2016-2020 (In Billions, % Change, And Sales Shares)

Amazon Share Of E-Commerce Sales Over Time

  • Table 3A-5 Amazon U.S. Gross Merchandise Sales: Direct Sales And Third-Party Sales, 2014-2020 (In Billions)
  • Table 3A-6 U.S. E-Commerce And Amazon U.S. Gross Merchandise Sales, 2014-2020 (In Billions)

More Consumers Purchasing Online And Making More Purchases Online

  • Table 3A-7 Retail Purchasing Patterns: In-Store, Online, And Mobile, 2014-2018 (In Percent Of Adults And Frequency Of Online Purchasing)
  • Table 3A-8 Omni-Channel Purchasing Patterns For Top Five Retail Categories, 2014-2018 (In Percent Of Adults And Online To In-Store Ratio)
  • Table 3A-9 Omni-Channel Purchasing Patterns For Sixth Through Ninth Largest Retail Categories, 2014-2018 (In Percent Of Adults And Online To In-Store Ratio)

Online Purchasing Habits Of Younger Adults Help Foretell The Future

  • Table 3A-10 In-Store, Online, And Mobile Purchasing Patterns: By Age Bracket, 2014-2018 (In Percent Of Adults And Frequency Of Online Purchasing)

Home Delivery Rules The Roost

  • Table 3A-11 Use Of Home Delivery: Adults Overall Vs. Online Purchasers, 2018 (Percent)
  • Click-And-Collect Gains Traction
  • Table 3A-12 Use Of Online Ordering With Pickup: Adults Overall Vs. Online Purchasers, 2018 (Percent Using Overall, Same Day, Or Subsequent Pick-Up)

Leading Click-And-Collect Retailers

  • Table 3A-13 Click And Pick Up: Retail Chain Or Channel Used For Last Pick Up, 2018 (Percent)
  • Table 3A-14 Click And Pick Up: Influence On In-Store Purchasing Behavior At Pick Up, 2018 (Percent)
  • Table 3A-15 Click And Pick Up Influence On In-Store Purchasing Behavior: Walmart Vs. Target, 2018 (Percent)

Subscription Services Take Hold

  • Table 3A-16 Use Of Online Subscription/Repeat Ordering Service: Adults Overall Vs. Online Purchasers, 2018 (Percent)

Demographic Analysis

  • Table 3A-17 Use Of Click And Collect, Subscription Service, And Home Delivery: By Demographic, 2018 (Percent)

Chapter 4: Walmart U.S.

Walmart U.S.

Performance Trends

  • Table 4A-1 Walmart U.S. Net Sales, Units, Sales Per Unit And Square Foot, And Comparable Sales Change, 2014-2018

Largest Retailer By Sales . . . Until 2022?

  • Table 4A-2 Walmart U.S. Vs. Amazon Sales, 2017-2022 (In Billions And Percent Change)

Walmart U.S. E-Commerce Sales Versus The Competition

  • Table 4A-3 Retail Sales And E-Commerce Sales: Walmart, Amazon, Costco, And Target, 2014-2017 (In Billions And Percent Share)
  • Table 4A-4 Retail Sales Share And E-Commerce Sales Share: Walmart, Amazon, Costco, And Target, 2014-2017 (In Billions And Percent Share)

Walmart U.S. E-Commerce Forecast

  • Table 4A-5 Walmart U.S. Total Net Sales, E-Commerce Sales, And E-Commerce Sales Share, 2015-2021 (In Billions)
  • Table 4A-6 Walmart U.S. E-Commerce Sales: Click-And-Collect Grocery Vs. Other, 2017-2021

Walmart Products And Services

Grocery, Heath And Wellness, General Merchandise

  • Table 4A-7 Walmart U.S. Net Sales, By Merchandise Category, 2014-2018

Omni-Channel Walmart Purchases, By Retail Category

  • Table 4A-8 Walmart Shopping Patterns: In-Store, Online, And In-Store/Online, By Retail Category, 2018 (Percent)
  • Table 4A-9 Walmart General Merchandise And Health & Wellness Purchasers: In-Store Vs. Online, By Retail Category, 2018 (Percent)

In-Store Services Usage, By Type

  • Table 4A-10 Use Of Walmart In-Store Services: By Types Of Service, 2018 (Percent)

In-Store Services Usage: Influence On Other Purchases

  • Table 4A-11 Walmart In-Store Purchasing By Retail Category: Adults Overall Vs. Walmart In-Store Services Users, 2018 (Percent)
  • Table 4A-12 Walmart In-Store Service Use By Service Category: Adults Overall Vs. Walmart In-Store Product Purchasers, 2018 (Percent)

Walmart Trends And Innovation

Private Label: A Shifting Strategy

  • Table 4A-13 Use Of Walmart Private Label: By Brand, 2018 (Percent)

Health And Wellness: On The Cusp Of A Growth Curve?

Store Formats: Steroids And Stealth

  • Table 4A-14 Walmart U.S. Locations By Store Format Type, 2009-2018 (In Number And Share Of Total)
  • Technology Innovation
  • How It Works
  • Table 4A-15 Influence Of Dynamic Pricing Options On Consumer Purchase Decision: By Pricing Option, 2018
  • The Walmart App
  • Omni-Channel Innovation

Chapter 5: Sam’s Club

Retailer Overview

Sam’s Club

Performance Trends

  • Table 5A-1 Sam’S Club U.S. Net Sales, Units, Sales Per Unit And Square Foot, And Comparable Sales Change, 2014-2018

Sam’s Club Versus Club Store Competitors

  • Table 5A-2 Sam’S Club, Costco, And Bj’S Wholesale Club: U.S. Net Sales, Comparable Sales Change, And Units, 2013-2017
  • Table 5A-3 Sam’S Club, Costco, And Bj’S Wholesale Club: U.S. Private Label Sales, Grocery/Consumables Sales, And Membership Renewal Rates, 2017
  • Membership Structure Changes
  • Business Member Emphasis
  • Sam’S Club Products And Services
  • Six Product Categories
  • Table 5A-4 Sam’S Club U.S. Net Sales By Merchandise Category, 2014-2018 (In Billions And Share Of Total)

Omni-Channel Product Purchases, By Retail Category

  • Table 5A-5 Sam’s Club Purchasers: In-Store, Online, And In-Store/Online: By Retail Category, 2018 (Percent)
  • Table 5A-6 Sam’s Club Food/Beverage And Consumables Purchasers: In-Store Vs. Online: By Retail Category, 2018 (Percent)
  • Table 5A-7 Sam’s Club General Merchandise And Health & Wellness Purchasers: In-Store Vs. Online: By Retail Category, 2018 (Percent And Category Share)

In-Store Services Usage

  • Table 5A-8 Use Of Sam’S Club In-Store Services: By Service Offered, 2018 (Percent)

Omni-Channel Innovation

  • Table 5A-9 Shopper Use Of Sam’S Club Omni-Channel Purchasing Methods, 2018 (Percent)

Chapter 6: Major Retailers: Competitive Analysis

Usage And Usage Frequency Trends

Usage Trends

  • Table 6A-1 Shopper Penetration For Major Discount And Club Retailers, 2014-2018 (Percent)
  • Frequency Of Shopping And Purchasing Trends
  • Table 6A-2 Monthly Shopping And Purchasing Patterns: By Major Discount Retailer, 2014-2018 (Percent)
  • Table 6A-3 Monthly Shopping And Purchasing Patterns: By Club Retailer, 2014-2018

Omni-Channel Purchasing Trends

In-Store And/Or Online Purchasing

  • Table 6A-4 Walmart, Amazon, Target, Costco, Sam’s Club, And Kmart: Percent Of Shoppers Who Purchase In-Store, Online, Or Both, 2014-2018
  • Table 6A-5 In-Store, Online, And In-Store/Online: Shopper Purchasing Patterns In Last 3 Months By Major Retailer, 2018 (Percent)

In-Store Purchasing, By Retailer And Retail Category

  • Table 6A-6 Costco, Sam’s Club, Target, And Walmart: In-Store Purchasing Patterns By Retail Category, 2018 (Percent)

Major Retailers: Cross-Usage Of Amazon And Walmart Over Time

  • Table 6A-7 Purchasing And Cross-Purchasing Patterns Among Major Retailers, 2014 Vs. 2018 (Percent And Percent Change)

Walmart And Sam’S Club Vs. Major Retailers, By Demographic

  • Table 6A-8 Shopper Profiles For Major Retailers: Usage, By Gender, Age, And Hh Income Segments, 2018 (Index)

Walmart And Sam’S Club Vs. Major Retailers: Top Designated Market Areas, Metropolitan Areas & County Size

  • Table 6A-9 Shopper Patterns For Major Retailers: Usage By Top Designated Market Area And Retailer, 2018 (Index)
  • Table 6A-10 Shopper Patterns For Major Retailers: Usage By Metropolitan Area Grouping And Retailer, 2018 (Index)
  • Table 6A-11 Walmart Vs. Major Retailers: Shopper Patterns By County Size And Retailer, 2018 (Index)

Following The Online Purchaser

Online Purchasers Tend To Have Higher Incomes, But The Gap Is Closing

  • Table 6A-12 In-Store And Online Purchasing Patterns By Household Income, 2015 Vs. 2018 (Percent And Index)

2015 Vs. 2018: Amazon, Target, And Walmart Online Purchasers, By Hh Income

  • Table 6A-13 In-Store And Online Purchasing Patterns By Major Retailer: By Hh Income, 2015 Vs. 2018 (Percent And Index)
  • Amazon, Target, And Walmart Online Purchasers, By Hh Income And Age
  • Table 6A-14 Amazon, Target And Walmart: In-Store And Online Purchasers Age 18-34, By Hh Income, 2015 Vs. 2018 (Percent And Index)
  • Appendix
  • Methodology
  • Consumer Survey Methodology
  • Population Estimates
  • Table Indexes
  • Tables
  • Appendix-1A Walmart U.S. Store Formats, By Square Footage, 2009-2018

Section B:

Chapter 1: Executive Summary

Introduction

Report Scope

Report Summary

  • Walmart Financial Services And Products
  • Financial Services In Context: The Walmart Moneycenter
  • Walmart Financial Services Purchases And Usage
  • The Walmart Financial Services User
  • Walmart And Payment Cards
  • Walmart And Mobile Technology
  • Walmart And Other Financial Services

Chapter 2: Walmart Financial Services

Financial Services Offerings In Context

  • Comprehensive Range Of Services
  • Overview Of Revenues Generated

Financial Services: The Components

  • Moneycenter
  • Walmart Customer Financial Service Purchases And Usage
  • Table 2B-1 Shopper Patterns : In-Store, Online, And In-Store/Online Purchasing From Walmart, By Retail Category, 2018
  • Table 2B-2 Walmart In-Store Services Usage: By Type, 2018
  • Table 2B-3 Walmart In-Store Financial And Tax Services Usage: By Type Of Offering, 2018

Chapter 3: The Walmart Financial Services User

  • User Characteristics
  • Banked Status
  • Table 3B-1 Banked Vs. Unbanked Customers: By Selected Major Retailer, 2018 (Percent And Number In Millions)
  • Table 3B-2 Walmart Customer Profile: Banked, Fully Banked, Underbanked, And Unbanked, 2018
  • Table 3B-3 Customer Use Of Walmart U.S. Financial Services: By Banked Status, 2018 (Percent And Index)

Other Demographics

  • Table 3B-4 Customer Use Of Walmart U.S. Financial Services: By Hh Income And Banked Status, 2018 (Percent And Index)
  • Table 3B-5 Customer Use Of Walmart U.S. Financial Services: By Gender And Age, 2018 (Percent And Index)
  • Table 3B-6 Customer Use Of Walmart U.S. Financial Services: By Region And Population Density, 2018 (Percent And Index)
  • Table 3B-7 Customer Use Of Walmart U.S. Financial Services: By Region And Population Density, 2018 (Percent And Index)

Chapter 4: Walmart And Payment Cards

  • Credit Cards
  • Credit Card Usage By Major Retailer Customer Base
  • Table 4B-1 Credit Card Usage And Usage Frequency Indexed By Major Retailer Customer Base, 2018

Walmart And Sam’s Club

  • Table 4B-2 Percent Of Customers Who Use Walmart Credit Cards: Overall And By Private Label Vs. Co-Branded, 2018
  • Table 4B-3 Percent Of Customers Who Use Sam’S Club Credit Cards: Overall And By Private Label Vs. Co-Branded, 2018

Prepaid Cards

  • Prevalent Uses
  • Moneycard Program An Industry Success Story
  • Table 4B-4 Top Five Reloadable Prepaid Cards: Use And Use Most, 2018
  • In The Store
  • Walmart Moneycard: Nuts And Bolts
  • Savings And Budgeting Features
  • New Features
  • Pricing Changes
  • The Green Dot Connection
  • Table 4B-5 Green Dot Operating Revenue And Revenue Attributable To Walmart, 2010-2017

Chapter 5: Walmart And Mobile Technology

  • The Technology
  • It’S All About The App
  • Retailer-Specific Mobile Apps An Important Means Of Consumer Engagement
  • Walmart App Facilitates The Omni-Channel Shopping Experience
  • Table 5B-1 Mobile Wallet App Usage By Brand: Walmart Customers, 2018

Online And Mobile Checkout Options Galore

Chapter 6: Walmart And Other Financial Services

  • Money Transfer Services
  • Money Transfer Types Used: By Retailer
  • Table 6B-1 Indexed Usage Of Money Transfer Methods: By Major Retailer Customer Base, 2018
  • Table 6B-2 Money Transfer Services Used At Walmart: By Type, 2018

Domestic And International Money Transfers

  • Table 6B-3 Moneygram Operating Revenue And Revenue Attributable To Walmart, 2011-2017

Tax Services

  • Table 6B-4 Tax Services Used And Products Purchased At Walmart: By Type, 2018
  • The Jackson Hewitt Connection
  • Appendix
  • Methodology
  • Consumer Survey Methodology
  • Population Estimates
  • Table Indexes

Section C:

Chapter 1: Executive Summary

Introduction

  • Report Scope

Report Summary

  • The Walmart And Sam’S Club Grocery Business
  • The Walmart And Sam’S Club Grocery Shopper
  • Why Consumers Choose Walmart
  • Retail Channel Competition
  • Multi-Channel Grocery Purchasing

Chapter 2: The Walmart And Sam’S Club Grocery Business

  • Walmart Grocery In Context
  • Omni-Channel Grocery Pivot
  • Omni-Channel Grocery Momentum
  • Demographic Shifts
  • Overview Of Walmart
  • Table 2C-1 Walmart U.S. And Sam’S Club Grocery And Consumables Net Sales, 2014-2018
  • Table 2C-2 Walmart U.S., Kroger, Costco, Target, And Sam’S Club: U.S. Sales And Grocery And Consumables Sales, 2017

Walmart U.S. Performance Trends

  • Table 2C-3 Walmart U.S. Net Sales, By Merchandise Category, 2014-2018

Sam’s Club

  • Table 2C-4 Sam’S Club U.S. Net Sales, By Merchandise Category, 2014-2018

Sam’s Club Versus Club Store Competitors

  • Table 2C-5 Sam’S Club, Costco, And Bj’S Wholesale Club: Grocery/Consumables Sales And Sales Share, 2017

Product Trends

  • Walmart Omni-Channel Food/Beverage Product Purchases, by Type
  • Table 2C-6 Walmart Food/Beverage And Consumables Purchasers: In-Store Vs. Online, By Retail Category, 2018

Private Label

Walmart U.S.

  • Table 2C-7 Walmart Private Label Brands Usage, By Brand, 2018

Great Value And Sam’S Choice: Demographic Analysis

  • Table 2C-8 Purchasing From Walmart: Anything, Food/Beverage, Great Value, And Sam’S Choice, By Gender, Age, And Hh Income, 2018
  • Table 2C-9 Purchasing From Walmart: Any Purchase, Food/Beverage, Great Value, And Sam’s Choice, By Region And Population Density, 2018

Sam’s Club

  • Table 2C-10 Sam’s Club, Costco, And BJ’s Wholesale Club: U.S. Private Label Sales And Sales Share, 2017

Member’s Mark: Demographic Analysis

  • Table 2C-11 Purchasing From Sam’s Club: Any Purchase, Food/Beverage, Member’s Mark, By Gender, Age, And Hh Income, 2018

Omni-Channel Initiatives

  • Table 2C-12 Walmart Omni-Channel Initiative Timeline, 2016-2019

Growing Assortment

  • Table 2C-13 Walmart.Com Items, 2015-2018

Stand-Alone Retailer Brands

Going Premium

Online Grocery

Walmart Click-And-Collect Expansion

  • Table 2C-14 Walmart: Number Of Online Grocery Locations, 2015-2019

Walmart Click-And-Collect Grocery Market Size And Forecast

  • Table 2C-15 Walmart U.S. E-Commerce Sales: Click-And-Collect Vs. Other, 2017-2021
  • Table 2C-16 Walmart U.S. Click-And-Collect Sales Analysis, 2017-2021

Chapter 3: The Walmart And Sam’S Club Grocery Shopper

Top Food Retail Chains: Demographic Changes Over Time

  • Table 3C-1 Top 10 Supermarket/Food Retail Chains Usage: Usage Share, By Age, 2018
  • Table 3C-2 Top 10 Supermarket/Food Retail Chains, Indexed Usage And Usage Share Change, By Age, 2014 Vs. 2018

Household Income A Strong Differentiator

  • Table 3C-3 Top 10 Supermarket/Food Retail Chains, Usage And Usage Share, By Hh Income, 2018
  • Table 3C-4 Top 10 Supermarket/Food Retail Chains, Indexed Change In Usage And Usage Share, By Hh Income, 2014 Vs. 2018

Walmart Purchaser Demographics: Online Vs. In-Store

  • Table 3C-5 Walmart Purchasers: Online Vs. In-Store; Any Product Vs. Food/Beverage, By Gender, Age, And Hh Income, 2018
  • Table 3C-6 Walmart Purchasers: Online Vs. In-Store; Any Product Vs. Food/Beverage, By Region And Population Density, 2018

Chapter 4: Why Consumers Choose Walmart

Factors Most Important To Choosing In-Store Grocery Provider

  • Table 4C-1 Factors Important To Choosing In-Store Grocery Provider, 2018

Factors Most Important To Choosing In-Store Grocery Provider, By Retailer

Price Factors

  • Table 4C-2 Price Factors Important To Choosing In-Store Grocery Provider, By Retailer Used Most, 2018

Convenience Factors

  • Table 4C-3 Convenience Factors Important To Choosing In-Store Grocery Provider, By Retailer Used Most, 2018

Brand/Selection Factors

  • Table 4C-4 Brand/Selection Factors Important To Choosing In-Store Grocery Provider, By Retailer Used Most, 2018

Factors Most Important To Choosing Online Grocery Provider

  • Table 4C-5 Factors Important To Choosing Online Grocery Provider, 2018

Factors Most Important To Choosing Online Grocery Provider, By Retailer

Clear-Cut Differences Between The Walmart And Amazon Online Grocery Purchasers

  • Table 4C-6 Price Factors Important To Choosing Online Grocery Provider: Use Amazon Most Vs. Use Walmart Most, 2018
  • Table 4C-7 Convenience Factors Important To Choosing Online Grocery Provider: Use Amazon Most Vs. Use Walmart Most, 2018
  • Table 4C-8 Brand/Selection Factors Important To Choosing Online Grocery Provider: Use Amazon Most Vs. Use Walmart Most, 2018
  • Table 4C-9 Online Ordering Factors Important To Choosing Online Grocery Provider: Use Amazon Most Vs. Use Walmart Most, 2018

Chapter 5: Retail Channel Competition

Grocery Purchasing Trends, By Major Supermarket Chain

Top 20 Food Retail/Supermarket Chains

  • Table 5C-1 Top 20 Supermarket/Food Retail Chains, By Usage Penetration, 2014-2018

Key Competitors: Usage Frequency Trends

  • Table 5C-2 12 Major Supermarket/Food Retail Chains, Used 4+ Times In Past Month, 2014-2018
  • Table 5C-3 12 Major Supermarket/Food Retail Chains, Frequent Shopper Share, 2014-2018

Key Competitors: Cross-Usage Trends

  • Table 5C-4 Supermarket/Food Retail Stores Shopped In Last Four Weeks: Usage & Share Also Buying From Walmart, 2014 Vs. 2018
  • Table 5C-5 12 Major Supermarket/Food Retail Chains Used In Past 4 Weeks, Cross Usage, 2018

County Size

  • Table 5C-6 Major Supermarket/Food Retailer Usage Indexes, By County Size, 2018

Chapter 6: Multi-Channel Grocery Purchasing

Grocery Purchases, By Major Retailer

  • Table 6C-1 In-Store/Online, In-Store, And Online Groceries: Where Purchased, By Retailer, 2018

In-Store Grocery Purchases, By Major Retailer

  • Table 6C-2 In-Store Groceries: Where Purchased And Where Purchased Most, By Retailer, 2018

Online Grocery Purchases, By Major Retailer

  • Table 6C-3 Online Groceries: Where Purchased And Where Purchased Most, By Retailer, 2018

Online Food/Grocery Ordering Usage Trends

  • Table 6C-4 12 Online Food/Grocery Ordering In Last 3 Months, 2014-2018

Online Grocery Delivery Players

  • Table 6C-5 Online Grocery Delivery Service Usage, By Provider, 2018

Omni-Channel Grocery Shopping Analysis

Weekly Grocery Spending And Hh Income

  • Table 6C-6: Weekly Grocery Spending: In-Store Supermarket Shoppers, Online Grocery Orderers, And Online Grocery Delivery Users, 2018

Gender, Age, And Number Of Children In Home

  • Table 6C-7 Weekly Grocery Spending: In-Store Supermarket Shoppers, Online Grocery Orderers, And Online Grocery Delivery Users, By Gender, Age And Number Of Children In Home, 2018

County Size

  • Table 6C-8 Weekly Grocery Spending: In-Store Only Supermarket Shoppers, Online Grocery Orderers, And Online Grocery Delivery Users, By County Size, 2018

Major Supermarket/Food Retail Chains: In-Store Versus Online Customers

  • Table 6C-9 Supermarket/Food Retail Chain Users: In-Store Shoppers Vs. Online Food/Groceries Users, By Chain, 2018
  • Appendix
  • Methodology
  • Consumer Survey Methodology
  • Population Estimates
  • Table Indexes
  • U.S Pet Market Focus: Walmart As Competitor

Section D: U.S Pet Market Focus: Walmart As Competitor

Chapter 1: Executive Summary

Introduction

  • Scope Of Report
  • Methodology
  • Walmart Leads In Pet Product Sales
  • Sam’s Club Pet Product Sales
  • Walmart Share Of Pet Product Shoppers
  • Table 1D-1 Top Channel Choices For Pet Product Shopping In Last Three Months: Pet Food Vs. Non-Food Pet Supplies, 2016-2018 (Percent)
  • Walmart And Pet Medications
  • Customer Base And Pet Ownership Patterns
  • Customers Are Buying More Pet Products At Walmart
  • The Pet Parenting Factor
  • Why Consumers Choose Walmart For Pet Care Shopping
  • Table 1D-2 Factors Most Important To Choosing Pet Products Provider, 2018 (Percent)
  • Role Of Private Label
  • Cross-Retailer Shopping Patterns For Walmart Pet Product Shoppers
  • Omnichannel Is Crucial
  • Pet Product Purchasing In-Store, Online, And Both
  • Table 1D-3 In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Selected Brick-And-Mortar And Internet Retailers, 2018 (Percent)
  • Online Purchasing Analysis
  • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
  • Services Key To Competing With Internet

Chapter 2: Walmart As Pet Market Competitor

  • Walmart Overview
  • Pet Industry Context
  • Pet Product Sales By Channel
  • Table 2D-1 Share Of U.S. Retail Channel Sales Of Pet Products By Channel Classification, 2017 (Percent)
  • Walmart Leads In Pet Product Sales
  • Sam’s Club Pet Product Sales
  • Walmart Share Of Pet Product Shoppers
  • Table 2D-2 Top Channel Choices For Pet Product Shopping In Last Three Months: Pet Food Vs. Non-Food Pet Supplies, 2016-2018 (Percent)

Walmart And Pet Medications

  • Table 2D-3 Top Brick-And-Mortar Channel Choices For Purchasing Pet Medications In Last Three Months, 2016 Vs. 2017 (Percent Of Pet Product Buyers)

Chapter 3: The Walmart Pet Products Shopper

Shopper Overview

Customer Base And Pet Ownership Patterns

  • Table 3D-1A Pet-Owning Customer Base For Walmart And Sam’S Club, 2018 (In Thousands Of Households)
  • Table 3D-1B Pet-Owning Customer Base For Other Leading Retailers: Petsmart, Petco, Target, Costco, And Kroger, 2018 (In Thousands Of Households)
  • Table 3D-2 Pet-Ownership Patterns Among Pet Product Customers: Walmart, Pet Superstores, Supermarkets, 2018 (Percent And Index)

Customers Are Buying More Pet Products At Walmart

  • Table 3D-3 Percent Buying More, Less, Or Same Amount Of Pet Products From Walmart Compared To A Few Years Ago: By Gender And Age Bracket, 2018 (Percent And Index)
  • Table 3D-4 Percent Buying More, Less, Or Same Amount Of Pet Products From Walmart Compared To A Few Years Ago, By Hh Income And Geographic Density, 2018

The Pet Parenting Factor

  • Overview: Why Consumers Choose Walmart For Pet Care Shopping
  • Analysis Of Key Factors
  • Table 3D-5 Factors Most Important To Choosing Pet Products Provider, 2018 (Percent)

Price Factors

  • Table 3D-6 Price Factors Most Important To Choosing Pet Products Provider, By Retailer Used Most, 2018 (Percent And Index)

Convenience Factors

  • Table 3D-7 Convenience Factors Most Important To Choosing Pet Products Provider, By Retailer Used Most, 2018 (Percent And Index)

Brand And Selection Factors

  • Table 3D-8 Brand/Selection Factors Most Important To Choosing Pet Products Provider, By Retailer Used Most, 2018 (Percent And Index)

Role Of Private Label

The Story Of Ol’ Roy

  • Table 3D-9 Ol’ Roy Dog Food Purchasers, 2009-2018 (Percent Of Dog Owners)
  • Table 3D-10 Ol’ Roy Dog Food Purchasers: By Demographic, 2018(Percent And Index)
  • Table 3D-11 Cross-Brand Purchasing Patterns Among Ol’ Roy Dog Food Customers: By Demographic, 2018 (Percent)

Staff And In-Store Service Factors

  • Table 3D-12 Staff And Customer Service Factors Most Important To Choosing Pet Products Provider, By Retailer Used Most, 2018 (Percent And Index)
  • U.S Pet Market Focus: Walmart As Competitor

Chapter 4: Retail, Internet, And Omnichannel

Retail Store Competition

Channels Trends

  • Table 4D-1 Pet Product Purchasing Patterns By Channel, 2011-2018 (Percent)

Channel Loyalty Is Slipping

  • Table 4D-2 Sole Channel Pet Product Purchasers: Usage By Channel And Average Number Of Channels Used, 2011-2018 (Percent And Number

Cross-Retailer Shopping Patterns For Walmart Pet Product Shoppers

  • Figure 4D-1 Cross-Retailer Shopping Patterns For Walmart Pet Product Shoppers, 2018 (Percent)
  • Omnichannel Competition
  • Omnichannel Is Crucial
  • Amazon And Chewy As Internet Kingpins
  • In-Store And Online Patterns For Pet Product Purchasing

Table 4D-3 Pet Product Purchases: In-Store, In-Store Only, Online, And Online Only, 2018 (Percent)

In-Store Purchasing Analysis

  • Table 4D-4 In-Store, In-Store-Only, And Online Pet Product Purchasers Who Purchase In-Store: By In-Store Retailer Purchased From And Purchased From Most, 2018 (Percent)

Pet Product Purchasing In-Store, Online, And Both

  • Table 4D-5 In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Brick-And-Mortar And Internet Retailers, 2018 (Percent)
  • Figure 4D-2 Online Cross-Shopping Patterns For Pet Product Customer Base: By Retail Channel, 2018 (Percent)

Online Purchasing Analysis

  • Table 4D-6 Online Pet Product Purchasers, By Online Retailer Purchased From And Purchased From Most, 2018 (Percent)

Online Ordering Factors

  • Table 4D-7 Online Ordering Factors Most Important To Choosing Pet Products Provider: By Retailer Used Most, 2018 (Percent And Index)

Walmart Omnichannel Pattern Suggests Online Pet Products Traction

  • Table 4D-8 Walmart Consumables Purchasers: In-Store Vs. Online, By Retail Category, 2018 (Percent)

Role Of Subscriptions/Auto-Ship

  • Table 4D-9 Pet Products Subscription Service Usage, By Demographic, 2018 (Index)
  • Table 4D-10 Pet Products Subscription Service Usage, By Retailer Where Shop For Pet Products, 2018 (Index)

Click-And-Collect

  • Table 4D-11 Pet Products Click-And-Collect Usage, By Demographic, 2018 (Index)
  • Table4-12 Pet Products Click-And-Collect Usage, By Retailer Used For Pet Products, 2018 (Index)

Chapter 5: Growth Of Retailer Pet Services

Services As Omnichannel Advantage

Services Key To Competing With Internet

  • Table 5D-1 Customers Who Consider In-Store Pet Service Factors Most Important To Choosing Pet Products Provider, By Retailer Used Most, 2018 (Percent And Index)

In-Store Pharmacies And Pet Medications

Table 5D-2 Pet Owner Walmart Pharmacy Use: Share Who Fill Prescription For Self And For Pet, 2018 (Percent)

  • Walmart And The Fairness To Pet Owners Act
  • Veterinary Services
Note: Product cover images may vary from those shown
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  • Amazon
  • BJ’s Wholesale Club
  • Costco
  • Kmart
  • Kroger
  • Moneygram
  • Ol' Roy
  • Petco
  • PetSmart
  • Sam's Club
  • Target
  • Walmart
Note: Product cover images may vary from those shown
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