Walmart U.S. Strategies and Shoppers

Changes brought about by rapidly evolving technology and internet innovation left traditional brick-and-mortar retailers breathless as they struggled to keep pace with internet-based competition. Even while the pace of change quickened, a growing number of retailers emerged to lead the industry into the realm of omnichannel retail. Walmart Inc. is one such example. The largest retailer in the world is executing on a mixture of traditional strengths and new strategies that suggest it will continue to exert enormous influence on the industry for some time to come.

Owing to its size and scale, Walmart's actions have far-reaching consequences for virtually every major retail category. Walmart U.S. Strategies and Shoppers gives industry participants needed insight into the nation's largest retailer's strengths, weaknesses, and related initiatives (inclusive of Walmart U.S. and Sam's Club) from four contextual angles:

• the broader retail market,
• the financial products and services market
• the groceries and consumables market,
• and the pet products and supplies market.

From each angle, the report focuses on omnichannel (online, in-store, and aggregated) consumer purchasing trends over time and includes analysis of pertinent strategies (such as click-and-collect, the click-and-collect connection to in-store purchasing, dynamic pricing, and subscription services). Topic-specific Walmart metrics are compared against its competitors.

Among added-value content, the report:

• Analyzes demographics by designated market area, metropolitan area, and county size.
• Provides an internet-only and omnichannel e-commerce forecast, as well as an Amazon e-commerce share forecast.
• Assesses online and mobile purchasing trends, demographic shifts in purchasing, and shifts in in-store purchasing by retail category over time.
• Includes a market size and forecast for Walmart's click-and-collect grocery sales.
• Identifies the factors grocery purchasers deem important when choosing one in-store grocery provider over another or one online-only grocery provider over another.
• Assesses Walmart financial services and product initiatives and trends, the contributions of major partners, and the impact these services and products have on overall sales and sales traffic.
• Identifies the factors pet products/supplies purchasers deem important to choosing one pet products/supplies provider over another, with comparative analysis of Walmart users vs. those who use other major retailers.