Software AG, following its acquisition of Cumulocity, has emerged as a significant competitor in the IoT platform and solutions space. Cumulocity’s dedicated IoT capabilities build on and enhance Software AG’s role in the digital transformation market. This profile examines Software AG’s Cumulocity IoT platform and analyses how it fits within the company’s strategy.
This company profile provides:
- a company summary
- a financial analysis
- analysis of the company's strategic direction
- product summary
- an overview of significant customers
- analysis of strengths, weaknesses, opportunities and threats.
Software AG is a German software vendor that offers software platforms and middleware to help enterprises digitise and optimise their businesses. The product line includes a wide range of products in areas such as database management and data integration, business process and application management, IT infrastructure management, analytics and the Internet of Things (IoT).
Since the late 2000s, Software AG has been focusing on building its digital transformation offering through internal development and a series of acquisitions. By 2014, the vendor’s main product line, the Digital Business Platform was established. Recent acquisitions such as CONNX for data integration and Zementis for artificial intelligence in 2016 and Cumulocity for IoT in 2017 offer essential technology components for the company to continue strengthening its role as a digital transformation and IoT enabler.
In addition to technology acquisitions, Software AG invests in its own R&D and technology collaborations and joint projects with customers, partners and academic institutes. In 2016, the R&D spending reached 13% of the total revenue with 1110 employees. Recent collaborations include ones with Bosch, Dürr AG and Huawei on IoT solutions and Dell and Detego on real-time analytics.