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China e-Cigarette Report 2018

  • ID: 4618066
  • Report
  • April 2018
  • Region: China
  • 22 Pages
  • ECigIntelligence
Online Sales Dominate in China as Vaping as a Lifestyle Choice Wanes

FEATURED COMPANIES

  • CYO Vape
  • Ovale China
  • Taobao
  • Tmall
  • XATM

As the vaping lifestyle trend expires, the Chinese vaping industry struggles to become an option for smokers in a country where smoking is culturally ingrained.

While there has been widespread closure of vape stores, sales through online marketplaces Taobao and Tmall remain stable, taking 80% of the market. There is huge price competition, with discounts through social media sites such as WeChat.

Closed system products/cigalikes are the top sellers, while basic starter kits have considerably increased their sales – and counterfeiting remains a series issue.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • CYO Vape
  • Ovale China
  • Taobao
  • Tmall
  • XATM

1. Executive summary

2. Market size

3. Vaper population

4. Taobao and Tmall online data

5. Form factors

6. Retail channels

7. China National Tobacco Corporation

8. Counterfeits

9. E-liquids

10. Pricing

11. Associations

Note: Product cover images may vary from those shown
  • China National Tobacco Corporation
  • CYO Vape
  • Ovale China
  • Taobao
  • Tmall
  • XATM
Note: Product cover images may vary from those shown

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