As the vaping lifestyle trend expires, the Chinese vaping industry struggles to become an option for smokers in a country where smoking is culturally ingrained.
While there has been widespread closure of vape stores, sales through online marketplaces Taobao and Tmall remain stable, taking 80% of the market. There is huge price competition, with discounts through social media sites such as WeChat.
Closed system products/cigalikes are the top sellers, while basic starter kits have considerably increased their sales – and counterfeiting remains a series issue.
1. Executive summary
2. Market size
3. Vaper population
4. Taobao and Tmall online data
5. Form factors
6. Retail channels
7. China National Tobacco Corporation