Online Gambling Benchmarking Report - 2018/2019 Edition

  • ID: 4618139
  • Report
  • Region: Global
  • 72 Pages
  • MECN GmbH
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The Report is a Must-Read for all Strategists and Executives in the Industry Who Want to Save the Time and Money of Compiling their Own Database

FEATURED COMPANIES

  • Ahaworld Kindred
  • Bet-at-home Lotto24
  • Betsson Lottomatica
  • Catena Media Mr Green
  • Churchill Downs NetEnt
  • Global Gaming Vera&John
  • MORE

The report offers a comprehensive analysis and benchmarking of key performance indicators (KPIs), key business figures, relevant margins, and much more to enable executives in the online gambling industry to improve both controlling and operations.

The report is a must-read for all strategists and executives in the industry who want to save the time and money by compiling their own database - we have done it for you.

Readers of the first edition of the report were impressed:

“The report saved me and my team weeks of number crunching.” (CFO of online gambling operator).

Content of report:

  • Current data and KPIs as well as historical data - Benchmark analyses are based on the most recent data and KPIs and also trace long-term developments.
  • Revenue growth benchmarks are broken down by products/verticals.
  • Analyses of financial results, such as EBITDA, EBIT- including a comparison of margins.
  • Mobile business benchmarks, such as share of total online business
  • Expense/costs benchmarks and margins, such as marketing, staff costs
  • Player/customer-related benchmarks, such as active player development
  • Product-related benchmarks, such as product/vertical split, the breakdown of casino revenues by type of games
  • In-play/live betting benchmarks, such as in - play/live betting’s share of total wagers, in-play/live betting gross revenue margins

In total, the report has 72 pages and 99 graphs/exhibits.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Ahaworld Kindred
  • Bet-at-home Lotto24
  • Betsson Lottomatica
  • Catena Media Mr Green
  • Churchill Downs NetEnt
  • Global Gaming Vera&John
  • MORE

1 Introduction

Part 1 - Online gambling trends and “hot topics”

2 Key trends and topics
2.1 Online gambling industry climate
2.2 Overall trends
2.3 Winners and losers in the market

3 Mobile gambling in the spotlight
3.1 Introduction
3.2 Mobile revenue in % of total revenue
3.3 Mobile betting revenues in % of total betting revenues
3.4 Mobile casino revenues in % of total casino revenues
3.5 Growth trend - total mobile revenue

Part 2 - Growth benchmarks

4 Revenue growth
4.1 Total revenues
4.2 Betting revenues
4.3 Poker revenues
4.4 Casino revenues

5 Revenue related benchmarks
5.1 Gross revenue/win margin in online betting
5.2 Geographic benchmarks - global revenue split

Part 3 - Key financial results benchmarks

6 EBITDA
6.1 Growth analyses and ranking
6.2 EBITDA margin

7 Operating profit/EBIT
7.1 Growth analyses and ranking
7.2 Operating profit margin

8 Profit before tax
8.1 Growth analyses and ranking
8.2 Profit before tax margin

Part 4 - Expenses/costs benchmarks

9 Marketing
9.1 Growth analyses and ranking
9.2 Marketing expense margins
9.3 Marketing expense per active player

10 Staff costs
10.1 Growth analyses and ranking
10.2 Staff costs/personnel expense margins

11 Research and development

12 Active players/customers

Part 5 - Product-related benchmarks

13 Overview, comparison, and growth development
13.1 Overall product/segment split
13.2 Betting segment share
13.3 Poker segment share
13.4 Casino segment share
13.5 Betting offers - product benchmarking
13.6 Football/soccer bets

15 In-play/live betting benchmarks
15.1 In-play/live betting’s share of total turnover/stakes
15.2 In-play/live betting gross revenue/win margins
14.3 Leading operators of live/in-play betting (all sports)

15 Casino games revenue breakdown

16 Lotto, numbers games - product benchmarking

Part 6 - Marketing-related benchmarks and analyses

17 Social marketing benchmarks
17.1 Overview and introduction
17.2 Facebook benchmark analyses
17.3 Twitter benchmark analyses
17.4 YouTube benchmark analyses

18 SEO benchmarking - which operators are doing the best job in SEO?

19 Affiliate marketing benchmarking

List of Exhibits
List of companies included in the benchmarking analyses
Exchange rates applied
The current and future business climate of the online gambling industry - Survey results
Development of the assessment of the current industry climate - Survey results
Growth potential of the key online gaming/gambling products - Survey results
Future “winners” in the online gambling market - Survey results
Mobile revenue in % of total revenue - Q1/2018
Mobile betting stakes/revenues in % of total stakes/revenues - Q1/2018
Mobile casino/gaming revenues in % of total revenues - Q1/2018
Development of mobile share of betting stakes/revenue - Q1/2015 to Q1/2018
Annual growth rates of total online gambling revenue - benchmarks 2017
Ranking of online gambling operators by total net revenues - 2017
Annual growth rates of online betting revenue - benchmarks 2017
Overall development of betting revenues - 2012 to 2017
Ranking of online gambling operators by betting net revenues - 2017
Annual growth rates of online poker revenue - benchmarks 2017
Overall development of poker revenues - 2012 to 2017
Ranking of online gambling operators by poker net revenues - 2017
Annual growth rates of online casino/gaming revenue - benchmarks 2017
Overall development of casino/gaming revenues - 2012 to 2017
Ranking of online gambling operators by casino/gaming net revenues - 2017
Gross revenue/win margins in online betting - benchmarks 2016 and 2017
Development of gross revenue/win margins in online betting - 2011 to 2017
Share of European markets of total business - benchmarks 2017
Level of internationalisation - benchmarks 2017
EBITDA growth of online gambling operators - benchmarks 2017
Overall development of EBITDA - 2012 to 2017
Ranking of online gambling operators by EBITDA - 2017
EBITDA margins - benchmarks 2017
Development of EBITDA margins - 2013 to 2017
Operating profit development of online operators - benchmarks 2017
Development of operating profits growth rates - 2012 to 2017
Overall development of operating profits - 2012 to 2017
Ranking of online gambling operators by operating profit - 2017
Operating profit margins - benchmarks 2017
Development of operating profit margins - 2012 to 2017
Profit before tax growth of online gambling operators - benchmarks 2017
Overall development of profit before tax - 2012 to 2017
Ranking of online gambling operators by profit before tax - 2017
Profit before tax margins - benchmarks 2017
Development of profit before tax margins - 2012 to 2017
Marketing expense growth of gambling operators - benchmarks 2017
Overall development of marketing expenses - 2012 to 2017
Ranking of online gambling operators by marketing expenses - 2017
Marketing expense margins - benchmarks 2017
Development of marketing expense margins - 2012 to 2017
Marketing expense per active player - benchmarks 2016 and 2017
Growth of staff costs/personnel expenses - benchmarks 2016 and 2017
Overall development of staff costs/personnel expenses - 2012 to 2017
Ranking of online gambling operators by staff costs/personnel expenses - 2017
Ranking of online gambling operators by number of staff - 2017
Staff cost/personnel expense margins - benchmarks 2017
Development of staff cost/personnel expense margins - 2012 to 2017
Staff cost/personnel expense per employee - benchmarks 2017
Net revenue per employee - benchmarks 2017
R&D cost margins - benchmarks 2016 and 2017
Development of R&D cost margins - 2010 to 2017
Ranking of online gambling operators by R&D costs
Growth of number of active players/customers - benchmarks 2017
Overall development of number of active players/customers - 2012 to 2017
Product/segment split of total revenue - 2017
Development of product/segment split of total revenue - 2008 to 2017
Share of betting segment of total revenue - benchmarks 2016 and 2017
Development of share of betting segment - 2010 to 2017
Share of poker segment of total revenue - benchmarks 2016 and 2017
Development of share of poker segment - 2010 to 2017
Share of casino segment of total revenue - benchmarks 2016 and 2017
Development of share of casino segment - 2010 to 2017
Examples of listings of bet/markets per league and sport
Overview of number of bets/markets offered for various leagues and sports
Overall benchmarking and ranking of online football betting offers
Overall number of football/soccer bets/markets - benchmarking analysis
Overall number of Premier League bets/markets - benchmarking analysis
Overall number of Bundesliga bets/markets - benchmarking analysis
Overall number of Primera Division bets/markets - benchmarking analysis
Overall number of Seria A bets/markets - benchmarking analysis
Overall number of Ligue 1 bets/markets - benchmarking analysis
In-play/live betting share of total turnover/stakes - 2017
Development of in-play betting share of total gross revenues/wins - 2008 to 2017
In-play/live betting vs. pre-match gross revenue/win margins - 2010 to 2017
Overall benchmarking and ranking of live/in-play all sports betting offers
Overall benchmarking and ranking of live/in-play football betting offers
Casino games revenue breakdown - benchmarks in 2017
Casino games turnover breakdown - case study
Overview of lotto, numbers games, and scratch games - benchmarking analysis
Overall benchmarking and ranking of online lotto and numbers games
Number of scratch games offered - benchmarking analysis
Number of numbers games offered - benchmarking analysis
Number of keno games offered - benchmarking analysis
Number of bets on lottery results offered - benchmarking analysis
Example of Twitter page of online gambling operator
Example of YouTube channel of online gambling operator
Number of Facebook Likes/Fans of online gambling operators’ Facebook pages
Number of Twitter Followers of online gambling operators’ Twitter pages
Number of YouTube subscribers of online gambling operators’ YouTube pages
SEO benchmarking - which brands are doing the best job in SEO
The top advertisers/brands (gambling websites) on affiliate websites
Top affiliate betting advertisers/brands (websites) in key European markets
Top affiliate betting advertisers/brands (websites) in Germany, Spain, Italy, France, Sweden, and the U.K.
Industry background of survey participants

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  • Ahaworld Kindred
  • Aspire Global B2C LeoVegas
  • Bet-at-home Lotto24
  • Betsson Lottomatica
  • Catena Media Mr Green
  • Cherry Online Gaming Net Gami ng
  • Churchill Downs NetEnt
  • Evolution Gaming Paddy Power Betfair Online
  • France total (ARJEL) Spain total (DGOJ)
  • Gaming Innovation B2C Stars Group
  • Global Gaming Vera&John
  • GVC William Hill Online
  • Jackpotjoy Group
  • JackpotJoy Zeal
  • Kambi
  • Tipp24
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