+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

UK Consumer Running and Exercise Insights Focus On: Activewear

  • ID: 4618344
  • Report
  • Region: United Kingdom, Great Britain
  • 11 Pages
  • SPORTS MARKETING SURVEYS INC.
1 of 4

FEATURED COMPANIES

  • 2XU
  • Berghaus
  • Fabletics
  • Lorna Jane
  • North Face
  • Ronhill
  • MORE

Many people wear activewear when they are not doing sport or exercise, but what proportion of the market does this account for? This research study provides an insight into the activewear that different groups of consumers buy, the factors that make products appealing, and which brands they consider, while also identifying the points of purchase of clothing from. The activewear report is part of our UK Consumer Running and Exercise Insight series.

This report contains information from the Consumer Running and Exercise Insights Report – 2018. The full report is based on information from 2,836 runners and 1,838 non-runners, the running and exercise insights programme aims to provide information on specific topics to help stakeholders in the running and exercise industries define strategy based on real research evidence. Individual sections and questions may have lower base sizes.

The following reports in the series are available:

  • Running Profile & Segmentation
  • Events & Nutrition
  • Shoes & Activewear (individually or combined)
  • Technology

A report containing all information is also available.

Bespoke analyses can be commissioned on request, please reach out to our Customer Service team to find out more.

Sample was gathered through the reader databases of Hearst Rodale Magazines and fieldwork was conducted in December 2017-January 2018.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 2XU
  • Berghaus
  • Fabletics
  • Lorna Jane
  • North Face
  • Ronhill
  • MORE

1. About This Report

2. An Overview of Segmentation

3. Activewear

  • Ownership
  • Brand Ownership
  • Purpose of Activewear
  • Point of Purchase
  • Purpose
  • Importance Factors
  • Spend in Last 12 Months

4. Contact Details

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • 2XU
  • Arcteryx
  • Asics
  • Berghaus
  • Bjorn Borg
  • Brooks
  • Brooks
  • Fabletics
  • Falke
  • Gore
  • Lorna Jane
  • Lululemon
  • New Balance
  • Nike
  • North Face
  • On Running
  • Pearl Izumi
  • Reebok
  • Ronhill
  • Salomon
  • Skins
  • Sweaty Betty
  • Tommy Hilfiger
  • Under Armour
  • X-Bionic
  • adidas
  • ivy Park
Note: Product cover images may vary from those shown
Adroll
adroll