Running events are common all over the UK with many being for fun, charity or just for a challenge! How many do you think a regular runner takes part in over 12 months? And which type of events are appealing to less regular runners, and even non-runners? Beyond that, which events do the public expect to take part in over the next 12 months, and what factors make the perfect event?
The information on events is complemented by detail on nutritional supplements. The report will identify which forms of supplements are most favoured pre, during and post running? Plus, why do some people not take any?
The information on these two growing areas of the industry will help businesses to develop their approaches and strategy. The nutrition and running events report is part of our UK Consumer Running and Exercise Insight series.
This report contains information from the Consumer Running and Exercise Insights Report – 2018. The full report is based on information from 2,836 runners and 1,838 non-runners, the running and exercise insights programme aims to provide information on specific topics to help stakeholders in the running and exercise industries define strategy based on real research evidence. Individual sections and questions may have lower base sizes.
The following reports in the series are available:
- Running Profile & Segmentation
- Events & Nutrition
- Shoes & Activewear (individually or combined)
A report containing all information is also available.
Bespoke analyses can be commissioned on request, please contact our Customer Service team to find out more.
Sample was gathered through the reader databases of Hearst Rodale Magazines and fieldwork was conducted in December 2017-January 2018.
1. About This Report
2. An Overview of Segmentation
3. Running Events
- Types of Events
- Ultimate Running Goal
4. Sports Nutrition
- Using Nutrition Supplements
- Before, During and After Running
- Supplements Away From Running
5. Contact Details