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UK Consumer Running and Exercise Insights Focus On: Shoes & Activewear

  • ID: 4618362
  • Report
  • Region: United Kingdom, Great Britain
  • 21 Pages
  • SPORTS MARKETING SURVEYS INC.
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FEATURED COMPANIES

  • 2XU
  • Bjorn Borg
  • Gore
  • Lorna Jane
  • North Face
  • Ronhill
  • MORE

Many people wear activewear when they are not doing sport or exercise, but what proportion of the market does this account for? This research study provides an insight into the shoes and activewear that different groups of consumers buy, the factors that make products appealing, and which brands they consider, while also identifying the points of purchase of clothing from. The shoe and active wear report is part of our UK Consumer Running and Exercise Insight series.

This report contains information from the Consumer Running and Exercise Insights Report - 2018. The full report is based on information from 2,836 runners and 1,838 non-runners, the running and exercise insights programme aims to provide information on specific topics to help stakeholders in the running and exercise industries define strategy based on real research evidence. Individual sections and questions may have lower base sizes.

The following reports in the series are available:

  • Running Profile & Segmentation
  • Events & Nutrition
  • Shoes & Activewear (individually or combined)
  • Technology

A report containing all information is also available.

Bespoke analyses can be commissioned on request, please contact our Customer Service team to find out more.

Sample was gathered through the reader databases of Hearst Rodale Magazines and fieldwork was conducted in December 2017-January 2018.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 2XU
  • Bjorn Borg
  • Gore
  • Lorna Jane
  • North Face
  • Ronhill
  • MORE

1. About This Report

2. Segmentation

  • An Overview of Segmentation

3. Shoes

  • Pairs Owned
  • Brand Familiarity
  • Brand Ownership
  • Brand Ownership- Runner Vs. Non Runner
  • Reasons For Buying New Shoes
  • Purchase Frequency
  • Average Spend
  • Researching
  • Trainer Purpose
  • Activewear
  • Ownership
  • Brand Ownership
  • Purpose Of Activewear
  • Point Of Purchase
  • Purpose
  • Importance Factors
  • Spend in Last 12 Months

4. Contact Details

Note: Product cover images may vary from those shown
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  • 2XU
  • 361 Degrees
  • Adidas
  • Asics
  • Berghaus
  • Bjorn Borg
  • Brooks
  • Canterbury
  • Fabletics
  • Falke
  • Gore
  • Helly Hnasen
  • Hoka One One
  • Inov-8
  • Ivy Park
  • Lorna Jane
  • Lululemon
  • Mizuno
  • New Balance
  • Nike
  • North Face
  • On Running
  • Pearl Izumi
  • Puma
  • Reebok
  • Ronhill
  • Salomon
  • Saucony
  • Skechers
  • Skins
  • Sweaty Betty
  • Tommy Hilfiger
  • Under Armour
  • x-bionic
Note: Product cover images may vary from those shown
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