Country Profile: Haircare in Romania
Summary
The Romanian haircare sector is led by the shampoo category, while the perms & relaxers category is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare in the country. Rigid plastics is the most commonly used pack material in the sector. L`Oréal - Elsève, Schwarzkopf, Pantène are the leading brands in the country.
This Country Profile report on the Haircare sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The Romanian haircare sector is led by the shampoo category, while the perms & relaxers category is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare in the country. Rigid plastics is the most commonly used pack material in the sector. L`Oréal - Elsève, Schwarzkopf, Pantène are the leading brands in the country.
This Country Profile report on the Haircare sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
- The per capita consumption of haircare was lower in Romania compared to both global and regional levels in 2017
- The shampoo category is expected to gain the maximum share, in value terms, during 2017-2022
- Hypermarkets & supermarkets is the leading distribution channel in the Romanian haircare sector
- ‘L`Oréal - Elsève’ is the leading brand in the Romanian haircare sector
- Rigid plastics is the most commonly used pack material in the Romanian haircare sector
- Consumption of haircare products is higher among women compared to men in Romania.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Report scopeExecutive summary
Romania in the global and regional context
Romania in the global and Eastern European haircare sector
Romania compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Romania compared to Eastern Europe and global level
Sector analysis - Haircare
Country snapshot - haircare sector in Romania
Value and volume analysis - haircare sector in Romania
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: conditioner
Segment analysis (in value terms): conditioner
Segment analysis (in volume terms): conditioner
Category analysis: hair colorants
Segment analysis (in value terms): hair colorants
Segment analysis (in volume terms): hair colorants
Category analysis: hair loss treatments
Category analysis: perms & relaxers
Segment analysis (in value terms): perms & relaxers
Segment analysis (in volume terms): perms & relaxers
Category analysis: shampoo
Segment analysis (in value terms): shampoo
Segment analysis (in volume terms): shampoo
Category analysis: styling agents
Segment analysis (in value terms): styling agents
Segment analysis (in volume terms): styling agents
Distribution analysis
Distribution channel share analysis: haircare
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
Country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in units), 2017
Conditioner- value analysis by segment, 2012-2022
Conditioner - volume analysis by segment, 2012-2022
Hair colorants - value analysis by segment, 2012-2022
Hair colorants - volume analysis by segment, 2012-2022
Perms & relaxers - value analysis by segment, 2012-2022
Perms & relaxers - volume analysis by segment, 2012-2022
Shampoo - value analysis by segment, 2012-2022
Shampoo - volume analysis by segment, 2012-2022
Styling agents - value analysis by segment, 2012-2022
Styling agents - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2012-2022
Per capita expenditure, 2012-2022
Haircare sales distribution in Romania - by category, 2017
Brand share (in value terms) in the haircare sector, 2017
Brand share (in value terms) in the haircare sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Value and volume share of Romania in the global and Eastern Europe haircare sector, 2017-2022
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2012-2022
PCE comparison - Romania, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, haircare sector, 2012-2022
Cross category comparison - value and growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - volume and growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, conditioner, 2012-2022
Market size and growth analysis by value and volume, hair colorants, 2012-2022
Market size and growth analysis by value and volume, hair loss treatments, 2012-2022
Market size and growth analysis by value and volume, perms & relaxers, 2012-2022
Market size and growth analysis by value and volume, shampoo, 2012-2022
Market size and growth analysis by value and volume, styling agents, 2012-2022
Share of key distribution channels, (in value terms) - haircare, 2017
Key distribution channel share by category (in value terms), 2017
Leading brands (in value terms) in the haircare sector, 2017
Leading brands (in value terms) by category in the haircare sector, 2017
Category-wise consolidation/fragmentation (in value terms) - haircare, 2017
Key pack materials in the Romanian haircare sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Romanian haircare sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Romanian haircare sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Romanian haircare sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Romania compared to Eastern European and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L`Oreal S.A.
- Henkel AG & Co. KGaA
- Procter & Gamble
- Beiersdorf Ag
- S.C. Papillon Laboratoires Cosmetiques S.R.L.
- Unilever
- Coty Inc.
- Avon Products Inc
