Country Profile: Spirits in Poland
Summary
The Polish spirits sector is led by the vodka category in value terms, while the whiskey category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets is the leading channel in the distribution of spirits in the country. Glass is the most commonly used pack material in the Polish spirits sector, followed by rigid metal. Krupnik, Zolodkowa De Luxe, and Lubelska are the leading brands in the Polish spirits sector.
This Country Profile report on the Spirits sector in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The Polish spirits sector is led by the vodka category in value terms, while the whiskey category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets is the leading channel in the distribution of spirits in the country. Glass is the most commonly used pack material in the Polish spirits sector, followed by rigid metal. Krupnik, Zolodkowa De Luxe, and Lubelska are the leading brands in the Polish spirits sector.
This Country Profile report on the Spirits sector in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in volume terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.
Scope
- The Polish spirits sector is expected to grow at a CAGR of 0.4% by value during 2017-2022
- Per capita consumption of Vodka is higher when compared to other spirits in Poland
- Hypermarkets & supermarkets is the leading distribution channel in the Polish spirits sector
- Krupnik is the leading brand in the Polish spirits sector
- Private label penetration is highest in the rum category
- Glass is the most commonly used pack material in the Polish spirits sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Report scopeExecutive summary
Poland in the global and regional context
Poland in the global and Eastern Europe spirits sector
Poland compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Poland compared to Eastern Europe and global levels
Sector analysis - spirits
Country snapshot - spirits sector in Poland
Value and volume analysis - spirits sector in Poland
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: brandy
Segment analysis (in value terms): brandy
Segment analysis (in volume terms): brandy
Category analysis: gin & genever
Category analysis: liqueurs
Segment analysis (in value terms): liqueurs
Segment analysis (in volume terms): liqueurs
Category analysis: rum
Segment analysis (in value terms): rum
Segment analysis (in volume terms): rum
Category analysis: specialty spirits
Segment analysis (in value terms): specialty spirits
Segment analysis (in volume terms): specialty spirits
Category analysis: tequila & mezcal
Category analysis: vodka
Segment analysis (in value terms): vodka
Segment analysis (in volume terms): vodka
Category analysis: whiskey
Segment analysis (in value terms): whiskey
Segment analysis (in volume terms): whiskey
Distribution analysis
Distribution channel share analysis: spirits
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
Country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories
Country snapshot - fastest growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Poland compared to Eastern Europe and global levels (in liters), 2017
Brandy - value analysis by segment, 2012-2022
Brandy - volume analysis by segment, 2012-2022
Liqueurs - value analysis by segment, 2012-2022
Liqueurs - volume analysis by segment, 2012-2022
Rum - value analysis by segment, 2012-2022
Rum - volume analysis by segment, 2012-2022
Specialty spirits - value analysis by segment, 2012-2022
Specialty spirits - volume analysis by segment, 2012-2022
Vodka - value analysis by segment, 2012-2022
Vodka - volume analysis by segment, 2012-2022
Whiskey - value analysis by segment, 2012-2022
Whiskey - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Key pack types in the Polish spirits sector, percentage share of pack units, 2017
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2012-2022
Per capita expenditure, 2012-2022
Spirits sales distribution in Poland - by category, 2017
Brand share (in value and volume terms) in the spirits sector, 2017
Brand share (in value and volume terms) in the spirits sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
List of Figures
Value and volume share of Poland in the global and Eastern Europe spirits sector, 2017-2022
Poland compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Poland, Eastern Europe, and global, 2012-2022
PCE comparison - Poland, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, spirits sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, brandy category, 2012-2022
Market size and growth analysis by value and volume, gin & genever category , 2012-2022
Market size and growth analysis by value and volume, liqueurs category, 2012-2022
Market size and growth analysis by value and volume, rum category, 2012-2022
Market size and growth analysis by value and volume, specialty spirits category , 2012-2022
Market size and growth analysis by value and volume, tequila & mezcal category, 2012-2022
Market size and growth analysis by value and volume, vodka category, 2012-2022
Market size and growth analysis by value and volume, whiskey category, 2012-2022
Share of key distribution channels, 2017 - spirits
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the spirits sector, 2017
Leading brands (in value and volume terms) by category in the spirits sector, 2017
Private label penetration by category (in volume terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in value terms) - spirits, 2017
Key pack materials in the Polish spirits sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Polish spirits sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Polish spirits sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Poland compared to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Marie Brizard Wine & Spirits SA
- Stock Spirits Group PLC
- Russian Standard Corporation
- Lucas BolsN.V.
- Fratelli Branca Distillerie Srl
- Pernod Ricard SA
- Brown-Forman Corporation
- Diageo plc
- OAK POLAND General Partnership Jerzy Markiewicz
- Marie Brizard Wine & Spirits SA
