Country Profile: Dairy & Soy Food in Romania
Summary
The dairy & soy food sector in Romania is led by the cheese category in value terms, while the yogurt category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of dairy & soy food products in the country. Rigid plastics is the commonly used pack material in the sector, while rigid metals is forecast to grow the fastest during 2017-2022. Napolact, Milli and Ladorna are the leading brands in the Romanian dairy & soy food sector.
This Country Profile report on the dairy & soy food sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The dairy & soy food sector in Romania is led by the cheese category in value terms, while the yogurt category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of dairy & soy food products in the country. Rigid plastics is the commonly used pack material in the sector, while rigid metals is forecast to grow the fastest during 2017-2022. Napolact, Milli and Ladorna are the leading brands in the Romanian dairy & soy food sector.
This Country Profile report on the dairy & soy food sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for butter & spreadable fats, cheese, dairy-based & soy-based desserts, drinkable yogurt, fromage frais & quark, milk, soymilk & soy drinks and yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, food & drinks specialists, hypermarkets & supermarkets, convenience stores, “dollar stores”, variety stores & general merchandise retailers, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for flexible packaging, paper & board, rigid metal, rigid plastics, and glass; Pack data for: tub, bag/sachet, can, carton - liquid, bottle, film, stand up pouch, wrapper, cub, aerosol, tray, and jar.
Scope
- The Romanian dairy & soy food sector is forecast to register overall value growth of 55.1% during 2017-2022
- Cheese is the leading category in value terms in the Romanian dairy & soy food sector
- Hypermarkets & supermarkets is the leading distribution channel in the Romanian dairy & soy food sector
- Rigid plastics is the most commonly used pack material in the Romanian dairy & soy food sector, followed by paper & board and rigid metal
- Older consumers (55+ years) accounted for the highest consumption of dairy & soy food.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Report scopeExecutive summary
Romania in the global and regional context
Romania in the global and Eastern Europe dairy & soy food sector
Romania compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Romania compared to Eastern Europe and global levels
Sector analysis - dairy & soy food
Country snapshot - dairy & soy food sector in Romania
Value and volume analysis - dairy & soy food sector in Romania
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: butter & spreadable fats
Segment analysis (in value terms): butter & spreadable fats
Segment analysis (in volume terms): butter & spreadable fats
Category analysis: cheese
Segment analysis (in value terms): cheese
Segment analysis (in volume terms): cheese
Category analysis: cream
Segment analysis (in value terms): cream
Segment analysis (in volume terms): cream
Category analysis: dairy-based & soy-based desserts
Segment analysis (in value terms): dairy-based & soy-based desserts
Segment analysis (in volume terms): dairy-based & soy-based desserts
Category analysis: drinkable yogurt
Category analysis: milk
Segment analysis (in value terms): milk
Segment analysis (in volume terms): milk
Category analysis: soymilk & soy drinks
Segment analysis (in value terms): soymilk & soy drinks
Segment analysis (in volume terms): soymilk & soy drinks
Category analysis: yogurt
Distribution analysis
Distribution channel share analysis: dairy & soy food
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
Country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Value and volume share of Romania in the global and Eastern Europe dairy & soy food sector, 2017-2022
Country snapshot - leading value and volume categories
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2017
Butter & spreadable fats - value analysis by segment, 2012-2022
Butter & spreadable fats - volume analysis by segment, 2012-2022
Cheese - value analysis by segment, 2012-2022
Cheese - volume analysis by segment, 2012-2022
Cream - value analysis by segment, 2012-2022
Cream - volume analysis by segment, 2012-2022
Dairy-based & soy-based desserts - value analysis by segment, 2012-2022
Dairy-based & soy-based desserts - volume analysis by segment, 2012-2022
Milk - value analysis by segment, 2012-2022
Milk - volume analysis by segment, 2012-2022
Soymilk & soy drinks - value analysis by segment, 2012-2022
Soymilk & soy drinks - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Category comparison - with health & wellness and without health & wellness claims, 2012-2022
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Dairy & soy food sales distribution in Romania - by category, 2017
Brand share (in value and volume terms) in the dairy & soy food sector, 2017
Brand share (in value and volume terms) in the dairy & soy food sector by category, 2017
Key health & wellness product attributes driving sales in Romania, 2012-2022
Key health & wellness consumer benefits driving sales in Romania, 2012-2022
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2012-2022
PCE comparison - Romania, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, dairy & soy food sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, butter & spreadable fats category, 2012-2022
Market size and growth analysis by value and volume, cheese category , 2012-2022
Market size and growth analysis by value and volume, cream category, 2012-2022
Market size and growth analysis by value and volume, dairy-based & soy-based desserts category, 2012-2022
Market size and growth analysis by value and volume, drinkable yogurt category , 2012-2022
Market size and growth analysis by value and volume, milk category, 2012-2022
Market size and growth analysis by value and volume, soymilk & soy drinks category, 2012-2022
Market size and growth analysis by value and volume, yogurt category, 2012-2022
Share of key distribution channels, 2017 - dairy & soy food
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the dairy & soy food sector, 2017
Leading brands (in value and volume terms) by category in the dairy & soy food sector, 2017
Private label penetration by category (in value terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in value terms) - dairy & soy food, 2017
Value of health & wellness claims by category, 2017-2022
Contribution of health & wellness by product attributes, 2017-2022
Contribution of health & wellness by consumer benefits, 2017-2022
Key pack materials in the Romanian dairy & soy food sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Romanian dairy & soy food sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Romanian dairy & soy food sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Romanian dairy & soy food sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Romania compared to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- FrieslandCampina N.V.
- Groupe Lactalis SA
- Hochland AG
- Danone Group
- S.C. Albalact SA
- S.C. COVALACT S.A.
- Meggle
- Muller Group
- Olympos SA
